Campus to Corporate

Details of Performance Assessment

(100 Marks)

As a part of the Campus to Corporate course, you are expected to prepare an effective and
engaging VIDEO RESUME. Making a strong first impression on recruiters with a ‘Video
Resume’ is a unique approach to highlight your skills and qualities. Video Resume’s time
length should be between 45 seconds to 1 minute. The following components should be
included in video resumes: a) education; b) work experience; and c) skills and achievement.
Furthermore, every module taught by the designated faculty members should be covered in
the video content.

Module Details
Module 1 A. Business Collocations
Business English B. Phrases for Interaction
Module 2 A. Intercultural Communication, Developing Cultural
Communication Challenges Competency
in a Diverse, Global B. Non-Verbal Communication
Marketplace
Module 3 A. Oral Business Presentation, Purpose –Audience- Locale,
Presentation Skills and Steps in Making a Presentation- Research and Planning-
Persuasive Communication Structure and Style.
B. Persuasive Public Speaking – persuasive appeals and
rhetoric; Ethos, Pathos. Logos.
Module 4 A. Introduction to Personal Branding, SWOT Analysis &
Personal Branding TOWS Matrix, Key elements of personal branding
B. Marketing and Branding the Skilled Self, Integrate social
networking into your career branding, Your Brand & social
media, Brand Management Process
Module 5* All about LinkedIn Profile
LinkedIn

Module 5*: Please update your LinkedIn Profile in the following aspects. Moreover,
share the Screen Shots (pdf) of your LinkedIn’s First Fold during the submission.

1. Latest Profile Picture (Professional Look)

2. About Section (Brief)
3. Educational Qualifications Section (Matriculation, Intermediate, Graduation,
Online Courses (if any))
4. Experience Section (Internships, Event Management/Organizing at College
Level etc.)
5. Skill Section
6. Network Section

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To improve your chances of being remembered during the employment process, keep in mind
that the audio-visual portion of your video needs to be engaging. This will let recruiters watch
your resume instead of reading it. You can read the tips and tricks to make one such video on
https://www.indeed.com/career-advice/resumes-cover-letters/how-to-make-a-video-resume

Submissions: Video upload on LMS only.

Deadline for Submission: December 30, 2023, EOD

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