Learner Stories

Here are a few stories from some of the Learners in Marketing in a Digital World. I wanted to share
them to give you a feel for what people are learning in this course. Please share yours as well!

Hello Aric

I am Shivani Choudhary, an MBA, living in Sunnyvale, California. I have deep interest in Marketing,
interacting with people face to face and online, understanding behavior of people. I am currently
exploring the job opportunities in Digital Marketing. I was looking for some specialization in Digital
Marketing. So I enrolled for this Course. With the help of you and Coursera, I have learned a lot
about Marketing and what is Marketing in a Digital World. You explained the core of Marketing and
importance of Digital Marketing so well and precise, covering all possible aspects and even
assignments were also full of knowledge. I am sure I have more confidence in Digital Marketing now
and that is all because of your efforts. I really thank you and Coursera.

Hi Professor,

Just wanted to say thank you for taking the time to teach this course on Coursera. I really enjoyed
the curriculum and look forward to completing the Digital Marketing Specialization. I will be sure to
keep an eye out for more of your offered courses.

Thanks again!

Ryan Gudovitz

Hello Aric,

I am Ruchika Soni, enrolled as a student in "Marketing in Digital World" course. I am really thankful
to you for those wonderful lectures and experience which you have contributed to us as our course
guide. It really helped me to get deep insight of how marketing operations has transformed from
physical entity to entire digital world. I've done my MBA in marketing from Malaviya Institute of
Technology, Jaipur, India. I always had keen interest in keep myself updated about new marketing
tools and advertisement world. I have opted this course to enhance my knowledge in latest digital
marketing scenario. It was a great experience for me and i really felt this course is worth every bit for
marketing lovers and it would definitely add stars to my resume.

Thank you so much.

Ruchika Soni

My name is Tolulope Sina-Olulana from Lagos, Nigeria. I am a young and ambitious man looking to
becoming the next big thing in the world of digital marketing. I presently work as SEO analyst at a
Rocket Internet venture. I enrolled for this course to boost my knowledge of digital marketing and in
turn my career and I must say it has really exposed me a lot to new solutions for old problems. I love
the fact that there were test quizzes and discussion forums and the everything depicted the
classroom structure albeit online. I really appreciate Coursera and Prof Aric and all the other
instructors for this great initiative of cross border education. God bless you and I hope to physically
come in contact with you some day. YOU ROCK!

Before taking this course I did not know much about marketing and had always wanted to be an
engineer. However, just a few lectures into the course, I felt a strong attraction towards marketing
and I completed two courses in the specialization within a month. Now, I want to pursue a career in
business and marketing and preferably from the University of Illinois. I think that the reason why I
started loving marketing was because of the way you conducted the lectures and the interesting
assignments you chose. Thus, I would like to thank you for the wonderful course you put up on
Coursera which tapped my cognizance and allowed me to broader my horizon.

Thank you,

Jayant Mehra

Hello Aric,
I am probably not your average student. I am a 47 year old woman who hasn't taken a class in over
22 years and does not have a college degree of any sort. I went for college for a year - hated the
material I was studying and dropped out. I married, had children and was a stay at home mom for
many years. I have been working as a receptionist in a medical office for 9 years and have been
yearning to do something different. I interviewed for several jobs and nothing seemed to be a great
fit. I then interviewed for the position of administrative assistant for a local digital marketing company
that is amazing. The company is growing by leaps and bounds and makes employee happiness a
priority. Out of over 300 applicants I was one of 6 that was chosen to interview and believe I made it
to the final 3. However because I had no background in either digital marketing or Microsoft office I
was not chosen for the job. They did tell me that if I had any interest in pursuing some classes they
would love to talk to me again. I immediately signed up at a local college for the Microsoft and when
I searched digital marketing this course immediately stood out. The last 4 weeks have been
challenging on top of a full time work schedule and as a student who has not been one for a very
long time (the digital world has not only changed marketing!). I found the course material interesting
and very informative. As an avid Amazon shopper and one who consistently checks reviews both in
store and at home I found this course to be completely engaging. I am sure I have some fine tuning
to do but I very much look forward to the next 4 weeks. I can only hope that this leads me on a new
career path. I hope that other students have enjoyed and learned from this course as as much as I
did.

Many thanks,

Jen Murray

Hi Aric,

I am a social media & digital marketing enthusiast.

It has been a pleasure taking this course on marketing in a digital world, it helped throw light in new
areas on the topic i previously had no idea about, also the real life case studies too helped me learn
how to think strategically to come up with possible solutions to the problem. I look forward to taking
more marketing courses on Coursera.

Princewill

Hi Aric,

This course was one of my favorites with lots of interesting insights, fresh cases and innovative
topics! Thanks a lot for helping me achieve high quality knowledge!

Thanks,

Andrii