Case 7.

1 – Tupperware India Private Limited

The objective of this case is to make the students familiar with four types of measurement namely
Nominal, Ordinal, Interval & Ratio. This will help them to identify the techniques which could be
applied in analysis of the data of a research study. The other objective is to identify research question(s)
which could be used to achieve the various objectives of the study. This aspect will be very helpful in the
analysis of data.

Ans.1
1. Nominal Scale 11. The responses to all the statements
2. a) Nominal Scale would generate Interval Scale data
2. b) Nominal Scale (because someone could take negative
3. Nominal Scale symbols also).
4. Nominal Scale 12. Nominal Scale
5. Nominal Scale 13. Nominal Scale
6. Nominal Scale 14. Nominal Scale
7. Nominal Scale 15. Nominal Scale
8. Nominal Scale 16. Ordinal Scale
9. Ratio Scale 17. Ordinal Scale
10. Nominal Scale 18. Ordinal Scale
19. Nominal Scale

Ans.2 One of the objectives of the study is “To understand the perception of Tupperware product users
about the company.” Specifically we want to answer the following questions:

(a) What is the profile of the users of Tupperware product?

Ans. User of the product can be identified for those respondents who answer YES to question
five. The profile can be obtained from analyzing questions numbering 12, 13, 14, 15, 16,
17, 18 & 19.

(b) What is the awareness level (both aided and unaided recall) of the users of Tupperware
products?
Ans. Answers to questions numbering 2a & 2b can be used to answer the question.
 (c) Is the perception different for a user belonging to a nuclear or a joint family?
Ans. Question numbering 11 and 12 can be used for the purpose.

(d) Does the perception vary across marital status?

Ans. Questions numbering 11 and 13 can be used for the purpose.

(e) Does the perception vary across professions?

Ans. Questions numbering 11 and 15 can be used for the purpose.

(f) Does the perception vary across age groups?

Ans. Questions numbering 11 and 16 can be used for the purpose.

(g) Does the perception vary across education levels?

Ans. Questions numbering 11 and 17 can be used for the purpose.

(h) Does the perception vary across income groups?

Ans. Questions numbering 11 and 18 can be used for the purpose.

(i) What are the underlying significant factors of the perceptions of users?
Ans. The total scores of items of question 11 to be correlated with each item of question 11 to
get the answer.

The second objective of research is “What is the perception of the non-users of Tupperware products
about the company? Specifically, we would attempt to answer the following questions:

(a) What is the profile of the non-users of Tupperware product?

Ans. Non-user of the product can be identified for those respondents who answer NO to question five.
The profile can be obtained from analyzing questions numbering 12, 13, 14, 15, 16, 17, 18 & 19.

(b) What is the awareness level (both aided and unaided recall) of the non-users of Tupperware
products?
Ans. Answers to questions numbering 2a & 2b can be used to answer the question.
(c) Is the perception different for a non-user belonging to a nuclear or joint family?
Ans. Question numbering 11 and 12 can be used for the purpose.

(d) Does the perception vary across marital status?

Ans. Questions numbering 11 and 13 can be used for the purpose.

(e) Does the perception vary across professions?

Ans. Questions numbering 11 and 15 can be used for the purpose.

(f) Does the perception vary across age group?

Ans. Questions numbering 11 and 16 can be used for the purpose.

(g) Does the perception vary across education levels?

Ans. Questions numbering 11 and 17 can be used for the purpose.

(h) Does the perception vary across income groups?

Ans. Questions numbering 11 and 18 can be used for the purpose.

(i) What are the underlying significant factors of the perceptions of non-users?
Ans. The total scores of items of question 11 for the non-users to be correlated with each item of
question 11 to get the answer.