UNIVERSIDADE AGOSTINHO NETO

ESCOLA DE HOTELARIA E TURISMO

YEAR THREE FINAL EXAM
Tourism today facts and challenges
Tourism is one of the biggest businesses in the World. There are nearly 800 million international
tourist arrivals every year. It employs, directly or indirectly, one in fifteen of all workers worldwide,
from A to Z, from airport cleaners to zookeeper, and includes bar staff, flight attendants, tour
guides, and resort reps. It is a huge part of the economy of many countries – in countries such as
the Bahamas, over 60% of the economy is based on tourism.
Tourism is a fast-growing business. When Thomas cook organized his first excursion from
Leicester to Loughborough in 1841, he probably didn´t know what he was starting. Key
developments in the last 150 years or so have led to the rise of mass tourism. There have been
technological developments in transport, in particular the appearance of air travel and charter
flights. There have been changes in working practices, with workers getting shorter and more
flexible hours.
In recent years we have seen the growth of the internet and globalization, making the world seem
a smaller but very fascinating place. The tourism industry grows faster and faster each year. In
1950, there were 25 million international tourist arrivals. In 2004, the figure was 760 million, and by
2020 it is predicted to be 1.6 million. But what are the challenges today? The tourism industry is
affected by many different things: international events, economic change, changes in fashion. New
concerns and worries appears every year, for example as people become more worried about
security and international terrorism, or as the value of their currency changes. But new
destinations and new sources of tourists also seem to emerge every year.
Tourism survives. It is a powerful and sometimes dangerous force in the modern world. Tourism
creates many good jobs and careers, but it also produces many poor and badly paid jobs. Tourism
can help to protect environments and animal life, but it can also damage them. Tourism can save
cultures and the local way of life, but it can also destroy them. Tourism can change countries – and
people – for the better, but it can also change them for the worse. Tourism is one of the biggest
industries in the world. It is perhaps also the most important.
Group I – Reading and comprehension – 3pts.
1 – What do these numbers below refer to? – Each, 0, 25.
a) 1841. – 0.25.
b) 25 million. – 0.25.
2 - What are the four positive effects of tourism mentioned in the text? 0, 5.
3 - What are the four negative effects of tourism mentioned in the text? 0, 5.
4 – Which of the key developments in tourism do you think were the most important? - 0, 5.
5 – Can you think of some recent international events that have affected the tourism industry? - 0, 5.
6 – Do you think tourism is a positive or a negative influence in the world? Justify the answer. - 0, 5
Group II – Grammar – 3 pts. Each - 0.25.
1 – Match the adjectives in A with nouns in B to form combinations .
A – Adjectives B - Nouns
1- five-star a) apartment
2 - Country b) bed and breakfast
3 – Converted c) cabin
4 – Budget d) cottage
5 – Friendly e) farmhouse
6 – Metropolitan f) Motel
7- Medieval g) hostel
8 - Modern h) hotel
10- Stylish j) villa
 2 – Complete these sentences with the best option of the following expressions:
arrivals, arrive, board, boarding, check-in, depart, departure, land, landing, take-off. – Each -
0, 5 – overall - 3 pts.
a) The last time I flew, our ____________________ was delayed by over two hours.
b) Most airports give information about departures and __________ on TV monitors
placed around the airport.
c) When you _____________ the clerk asks you if you have packed your bag
yourself.
d) You cannot use electrical equipment during either _________ or landing.
e) Modern navigation systems mean that aircraft can ____________ safely at night,
in bad weather, and even without a pilot.
f) Even if you have a ______________ card, some airlines ask to see your passport
as well.

Group III – English for Specific Purposes (ESP) –

1 – You are the receptionist of the Hadrian Hotel; put this conversation about the booking
details in the correct order – each, 0, 25 – overall - 4 pts.
a) Give client reservation number and request its use for booking changes. _________.
b) Close conversation. _____________.
c) Double check the details of the confirmation option taken. _____________.
d) Check availability. _____________.
e) Request confirmation (fax, email, or credit card) _____________.
f) State the name of hotel. State your own name. Greet client _____________.
g) Double check dates and costumer´s needs. _____________.
h) Determine client´s room needs – date of arrival, date of departure ___________.
i) Number of guest(s), number of rooms _______________.
j) Room type (s) _____________.
k) Take client´s name.__________________.

2 – Match these marketing terminologies from one to nine to produce nine marketing tips:
Each 0, 5 - Overall – 4 pts.
1 – Monitor a) …and wants are the first thing you must find out.
2 – Advertise b) …your customer´s preferences by using market research.
3 – Research …the effectiveness of your advertising and promotional techniques.
4 – Knowledge d) …uses questionnaire to find out what people want.
5 – Evaluate e) …of what your clients want is essential in marketing.
6 – Tastes f) …the market carefully before you create your product.
7 – Identify g) …your product in the places where your costumers will see it.
8 – Needs h) …your product towards your clients.
9 – Gear i) …change with time so products must change too.

Group III – Writing 3 Pts.

1- Write a composition explaining what´s your personal contribution to the hotel and tourism
industry, as soon as you finish this graduation course. Say clearly what you want to do to develop
the industry. What´s your plan, what´s your goal, what´s your purpose?