7.

2 Introduction to Snapchat
Good Examples

 Is the ad relevant to me? How? If not,

what does that tell me about their
audience targeting?

No, this ad tells me that the target

audience of it are women and man that
wants to get married.

 Does this look like a good, effective ad?

What gives me that impression?

Yes, I think normally diamonds rings are

attractive.

 Is the ad relevant to me? How? If not,

what does that tell me about their
audience targeting?

Yes as a woman and wife I am the one

who buys home stuff, Influencers
sometimes give honest reviews of home
products

 Does this look like a good, effective ad?

What gives me that impression?

Yes, the word TOP makes me click on

the ad.
  Is the ad relevant to me? How? If not,
what does that tell me about their
audience targeting?

No, I don’t have a chase account. the

target audience for this ad is chase
clients.

 Does this look like a good, effective ad?

What gives me that impression?

Yes, benefits always are a good way to

attract customers.

Bad Examples

 Is the ad relevant to me? How? If not,

what does that tell me about their
audience targeting?

No, the audience is young women and

people that work in the industry
communications.

 Does this look like a bad or ineffective

ad? Why?

Yes, This ad is not attractive maybe

needs a different title.

Yes
  Is the ad relevant to me? How? If not,
what does that tell me about their
audience targeting?

Yes, the target audience are people who

like to watch TV. Like movies and tv
shows, etc. it’s a tv service

 Does this look like a bad or ineffective

ad? Why?

Yes, this ad don’t show a lot of the

service and nothing interesting.

Yes

 Is the ad relevant to me? How? If not,

what does that tell me about their
audience targeting?

No, the target audience is people that

have pets.

 Does this look like a bad or ineffective

ad? Why?

Yes, cause it is not attractive to all their

customers.

Yes