01 DESIGN PROCESS 02 DESIGN PROCESS 03 DESIGN PROCESS

KEY USER
PROJECT KEY PROBLEMS/
NAME USERS NEEDS
What’s the name of the project Who are the target users Write down at least three of
you are working on? for this project? the users’ problems/needs

* Use one line of post-its for each project USER ANALYSIS USER ANALYSIS

04 DESIGN PROCESS 05 DESIGN PROCESS 06 DESIGN PROCESS

SOLUTIONS UNIQUE VALUE

AND FEATURES REQUIREMENTS PROPOSITION
What problems/needs What are the main What is the UVP of the project?
do the solutions/features solve? requirements of this project? What makes it special?

USER ANALYSIS COMPETITOR ANALYSIS BUSINESS MODEL ANALYSIS COMPETITOR ANALYSIS

07 DESIGN PROCESS 08 DESIGN PROCESS 09 DESIGN PROCESS

USER AND
COMPETITIVE BUSINESS GOALS BUSINESS
STRATEGY AND KPIs PAIN POINTS
How do you plan to compete What goals do you want to reach? What pain points did users and
in the market? Are the goals measurable? stakeholders identify?

COMPETITOR ANALYSIS BUSINESS MODEL ANALYSIS

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 01 USER ANALYSIS 02 USER ANALYSIS 03 USER ANALYSIS

USER USER USER

TYPE DEMOGRAPHICS HABITS
Give a name to the group How old are they? What’s their job? How do they live? What are their
of users you are analyzing What is their level of education? hobbies and habits? What kind of
media do they use?
* Use one line of post-its for each target group

04 USER ANALYSIS 01 ADVANCED - USER JOURNEY 02 ADVANCED - USER JOURNEY

USER
PROBLEMS/ ACQUISITION/
NEEDS AWARENESS COMPARISON
What are the target group The user discovers the product/ The user compares the product
members’ problems and needs? The user becomes aware of a need with other known competitors

03 ADVANCED - USER JOURNEY 04 ADVANCED - USER JOURNEY 05 ADVANCED - USER JOURNEY

PURCHASE/
EXPERIENCE RETENTION ADVOCACY
The user makes the purchase/ Will the user use the Does the user talk about
The user experiences the product product again? the product? Would the user
recommend it?

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 01 COMPETITOR ANALYSIS 02 COMPETITOR ANALYSIS 03 COMPETITOR ANALYSIS

COMPETITOR/
COMPARABLE
NAME STRENGTHS WEAKNESSES
Write down the name of the What are the competitor’s What are the competitor’s
competitor/comparable superpowers? Why is it successful? critical points?

* Use one line of post-its for each competitor

04 COMPETITOR ANALYSIS 05 COMPETITOR ANALYSIS 01 BUSINESS MODEL ANALYSIS

COMPETING BUSINESS
VALUES OPPORTUNITIES MODEL
Summarize the values on What opportunities does your Name the way your business
which this competitor has project have compared to the captures value
based a winning strategy competition?
* Use one line of post-its for each business model

02 BUSINESS MODEL ANALYSIS 03 BUSINESS MODEL ANALYSIS 04 BUSINESS MODEL ANALYSIS

WHAT TO WHOM HOW

IS OFFERED IT IS OFFERED IT IS OFFERED
It’s an exchange: Who is receiving it? How and through which
what is being given? channels?

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 05 BUSINESS MODEL ANALYSIS 01 ADVANCED - BM EVALUATION 02 ADVANCED - BM EVALUATION

WHY NEED
YOU CAPTURE VALUE LIST COSTS
Why does the entity who runs What do you need to get the What are the estimated
the business capture value? business up and running? expenses?

03 ADVANCED - BM EVALUATION 04 ADVANCED - BM EVALUATION 01 VERY ADVANCED - ITERATIONS

KEY VALUABILITY ITERATION

METRICS CHECK HYPOTHESIS
What variables and data do you Is the business model realistic How can we innovate? New products,
need to monitor? and viable? new processes, new business models?

02 VERY ADVANCED - ITERATIONS 03 VERY ADVANCED - ITERATIONS 04 VERY ADVANCED - ITERATIONS

VALUE TO-DO
INDEX LIST MANAGEMENT
What is the What are the necessary actions Who is going to supervise all
Benefits/Costs ratio? to introduce the change? the needed actions?

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 04 VERY ADVANCED - ITERATIONS 01 VERY ADVANCED - ITERATIONS

BAD
BUSINESS
MODEL WORST CASE
ENHANCEMENT SCENARIO
Can you enhance the existing Find the solution that prevents the

Business Aware Design

business model? worst possible scenario

05 VERY ADVANCED - ITERATIONS 02 VERY ADVANCED - ITERATIONS

BUSINESS
MODEL PRODUCT
INNOVATION INNOVATION
Can you drastically change the How can you innovate the
current business model? product/service?

03 VERY ADVANCED - ITERATIONS

PROCESS
INNOVATION
Can you optimize the costs
and/or the processes?
BAD Canvas is a product by Sefirot Independent Publisher