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SWOT ANALYSIS
Group Number: 1 Date: April 18, 2024
Research Title: THE EFFICACY OF (CITROFUTONELLA MICROCARPA) CALAMANSI AS A ANTIBACTERIAL AND CLEANSING SOAP
1. Natural Ingredients: 1.Limited Shelf Life: 1. Natural Product Demand: 1. Limited Research: The
Homemade calamansi soap Calamansi soap, being made Growing interest in natural efficacy of calamansi
offers purity and authenticity. from natural ingredients, may skincare boosts demand for (Citrofortunella
2. Antibacterial Properties: have a shorter shelf life calamansi soap. microcarpa) as an
Calamansi’s natural acidity compared to synthetic soaps 2.Wellness Trend:Calamansi's antibacterial and
acts as a potent antibacterial due to the absence of skin benefits align with the cleansing soap may not
agent. preservatives. This could wellness trend, attracting be fully supported by
3. Cleansing Power: result in the soap spoiling or health-conscious consumers. scientific studies,
Calamansi’s citrus oils losing effectiveness over 3. Niche Market casting uncertainty on
effectively cleanse the skin time. Access:Target eco-conscious its effectiveness.
without stripping it. and organic skincare markets
4. Handcrafted Appeal: 2.Skin Sensitivity: Some for niche market penetration. 2. Variable Formulations:
Homemade production adds people may have sensitive 4.Product Line Expansion: Soap formulations
artisanal charm and quality skin or be allergic to citrus Add calamansi soap to a containing different
assurance. fruits like calamansi. This broader skincare range for a concentrations of
5. Aromatherapy Benefits: could lead to skin irritation, holistic approach. calamansi extract may
The fresh scent of calamansi redness, or itching after using 5. Local Farm result in inconsistent
provides a rejuvenating the soap. Partnerships:Collaborate with antibacterial properties
sensory experience. local calamansi farmers for a and effectiveness
3.Effectiveness: The sustainable and local supply among products.
effectiveness of the soap may chain.
vary depending on the
concentration of calamansi 3. Susceptibility to
INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Bulanao Norte, Tabuk City, Kalinga
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GENERAL LABORATORY OFFICE
exploration of
alternative solutions.
Strengths Weakness Opportunities Threats
6. Global Export
6.Eco-Friendly:Avoiding Potential:Explore exporting
glycerin aligns with to tap into global demand for
sustainability values, natural skincare products.
appealing to environmentally 7. Influencer Collaborations:
conscious consumers. Partner with beauty
influencers to raise
7.Customization Options: awareness and credibility.
Homemade production allows 8. Customization Options:
for personalized variations to Offer personalized options
cater to different preferences. like scents or packaging to
attract diverse customers.
8. Local Sourcing: Supporting 9.Educational Events: Host
local calamansi growers workshops to educate
fosters community consumers about calamansi's
engagement and economic skincare benefits.
sustainability. 10. Online Sales Strategy:
Utilize e-commerce platforms
9. Cost-Effective: Homemade to reach a wider audience
production can reduce beyond local markets.
overhead costs compared to
commercial manufacturing.