Week 2 Homework:

1. a product, an attack, a business: launch

2. chief, senior, top: a rival
3. beat, challenge, follow: a rival
4. a survey, research, an interview: conduct
5. technology, courses, level: advanced
6. a promise, good service, results: deliver
7. economic, deep, severe: recession

8. incredible, feedback, users, regularly, income, update.

Question 10:
1. connect : associate
2. struggle: have a difficult time with
3. success : achievement
4. pleased with: happy about
5. attention : interest
6. wasted : misused
Question 16:
1. What is the topic of the passage? : value propositions
2. What is the main idea of the passage? : Study customers and successful
businesses to inform your value proposition.
3. What is the main idea of Paragraph 2? : the importance of satisfying
customers
4. What is the main idea of Paragraph 3? : how differentiation was the key
to Facebook's success
5. What could be another title for this passage? : Analyzing the Elements
of a Successful Value Proposition
6. What could be another title for this passage?
7. Analyzing the Elements of a Successful Value Proposition
8. Which topic does the passage NOT address? : employment
9. What is NOT a characteristic of a good value proposition? : It is easy to
write.
10. In which paragraph does the author suggest that being different is
good for a business? : Paragraph 3
11. Why did the writer mention Facebook? : to give an example of
successful differentiation
12. If customers are satisfied with something, it means they : are pleased
13. The author refers to stylish logo and bright, pleasant lighting to
explain : "good things" that a value proposition can include
14. From the text, you can infer that a successful business must : have a
good value proposition
MORE PRACTICE 3:
1. The author believes that Ryanair has a(n) _____ business model. : successful
2. According to the text, a business model should address areas such as customer relations,
partnerships, production, and : distribution
3. A budget plane ticket is a ticket that : is affordable
4. The author suggests that if a business has a model that is set in stone, the business will : not be as
successful
5. A good business model must : be comprehensible and flexible
6. You can reasonably infer from the article that the author believes that Ryanair : has an effective
business model
7. What's the difference between a major detail and a minor detail? : Major details add understanding
of the main idea.
8. Which of these is a minor detail of the article? : Sentence 16: Ryanair is constantly testing new cost-
saving practices, such as charging passengers if they need to print out tickets at the airport.
9. Ryanair is constantly testing new cost-saving practices, such as charging passengers if they need
to print out tickets at the airport. This serves as an example of : a business model that can be
changed
10. The author uses Ryanair as a(n) : example of a company with a good business model
 11. The topic of the article is : qualities of a successful business model
12. This business model only works because customers clearly understand that Ryanair is offering a
very specific kind of flight, namely basic services at an affordable price. Why does the author use
the word namely? : to define "a very specific kind of flight"

Question 42:
1. During the talk, the main idea changes from _____. how a company made a money-saving app to
the importance of knowing customer needs
2. Which is discussed in the listening? : the process of getting user feedback
3. What point does one of the speakers emphasize by following it with a tag question? : that many of
the customers were from other countries
4. How does Bank SMS work? : Users receive messages from their bank about how much money
they can save.
5. According to the conversation, why is customer feedback important? : It allows companies to
understand the needs of their customers.
6. Which strategies can help you follow ideas in a discussion? : both
Question 48:
1. The designers are discussing the importance of the _____ Stage of the design process. : Feedback
2. What do they want to design? : an app
3. Why does the woman say, "What I meant was …"? : The man did not understand what she said.
4. Why does the woman want all her friends, family, and coworkers to try using their app? : She
wants to get as much feedback as possible.
5. When the man says, "in other words," what point is he clarifying? : There will be problems to fix.
6. If you say something that is wrong, what is the best clarifying expression to use? : "that's not what
I meant to say"
 WEEK
LY Read the two possible topic sentences below and deelde

TEST which one is NOT an appropriate topic sentence. Use the

writing box below to explain your decision. Then use the
remaining topic sentence and develop a paragraph. Include 4-

WEEK 5 supporting details. Use cohesive devices to connect ideas.

If this activity was not assigned by your teacher, it will not be
saved or graded. You can do this activity for practice.

2 1. A brand has a logo.

2. Logos are an important part of brand strategy.
WRITING
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The issue of brand strategy, which was always debatable, has now become even more
controversial. Due to the rapid advance in economy. While both sentences mention logos and
relate them to brands, only "Logos are an important part of brand strategy" serves as an
effective topic sentence. Because the topic sentence "A brand has a logo" is a factual
statement with limited scope. It merely states the basic existence of a logo, offering no
insight into its purpose or significance. It's akin to saying, "A tree has leaves." While true, it
lacks the depth and direction needed for a compelling topic sentence. The topic sentence:
"Logos are an important part of brand strategy" introduces a clear focus and invites intrigue.
First, It highlights the strategic role logos play in shaping a brand's identity and influencing
audience perception. Then this sentence sets the stage for a deeper exploration of how logos
function as powerful branding tools. Additionally, Logos are an important part of brand
strategy, serving as visual cornerstones that build immediate recognition and establish a
lasting identity. A thoughtfully designed logo condenses a brand's essence into a single,
memorable image. Colors, shapes, and typography all work together to communicate a
brand's values, personality, and mission. Nike's swoosh, for instance, instantly evokes
movement and athleticism, while Apple's minimalist bitten apple symbolizes sleek
innovation. Furthermore, logos act as versatile marketing tools, appearing on everything from
packaging and websites to social media and merchandise. Their consistent presence
reinforces the brand identity, etching it into our memory and influencing our purchase
decisions. Ultimately, a strategically crafted logo acts as a powerful ambassador, building
trust and loyalty while propelling a brand towards lasting success. With all the reasons
mentioned above, it can be concluded that the benefits of logos are too great to ignore. And
the topic sentence "Logos are an important part of brand strategy" is completely reasonable.