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Textbook Behavioral Operational Research Theory Methodology and Practice 1St Edition Martin Kunc Ebook All Chapter PDF
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EDITED BY MARTIN KUNC,
JONATHAN MALPASS
AND LEROY WHITE
BEHAVIORAL
OPERATIONAL
RESEARCH
Theory, Methodology
and Practice
Behavioral Operational Research
Martin Kunc • Jonathan Malpass • Leroy White
Editors
Behavioral
Operational Research
Theory, Methodology and Practice
Editors
Martin Kunc Leroy White
Warwick Business School Warwick Business School
University of Warwick University of Warwick
Coventry, United Kingdom Coventry, United Kingdom
Jonathan Malpass
BT Technology, Service & Operations
Martlesham Heath, United Kingdom
v
vi Introduction to the Book
complexity. Some boundaries are necessary and inevitable. But all too
often, the invisible boundaries in our minds cut off critical feedbacks,
deny us the insights of people with different experience and perspec-
tives, and breed arrogance about our ability to control nature and other
people—and then our problems grow worse.
Fortunately, over the past few decades, scholars in fields including
operations management, economics, organizations psychology and oth-
ers have engaged in fruitful and often intense debate over core assump-
tions “such as rationality” and have begun to collaborate fruitfully. New
fields integrating these disciplines, such as behavioral economics, behav-
ioral finance and behavioral operations, have emerged, and their insights
are being applied by firms and governments at the highest levels. Interest
in understanding both human behavior in practice and how to capture it
in models and analysis is growing. Experiments and theory increasingly
recognize aspects of individual behavior such as decision-making heuris-
tics and biases, bounded rationality and misperceptions of feedback, as
well as the ways in which these attributes of human behavior both shape
and are shaped by the physical and institutional systems in which we are
embedded.
Behavioral issues in operations management and OR are especially rel-
evant today. The global economic crisis that began in 2007–8 revealed
important interactions among organizational failure, weak policy and
strategy, and our lack of understanding of the ways our organizational
processes and operational systems, from financial markets to global sup-
ply chains, actually operate. Behaviorally realistic models have never been
more important.
Students and practitioners of OR need to understand the implications
of behavioral OR. How can organizations incorporate behavioral factors
to model the impact of an intervention? What are the implications for
models and management if the all-too-human people in organizations
use decision-making shortcuts and heuristics and suffer from biases?
What are the implications of behavioral issues for the OR toolkit and
training?
This book, Behavioral Operational Research, is a timely look at behav-
ioral matters in organizational life. The book does not promote behav-
Introduction to the Book vii
John Sterman
Jay W. Forrester Professor of Management,
MIT Sloan School of Management,
Massachusetts Institute of Technology,
Cambridge, MA, USA
Preface
Leroy White
Jonathan Malpass
Martin Kunc
Acknowledgements
First, we want to thank all of the contributors to this book, which would
not have been possible without the support and encouragement of all the
authors. Through this joint effort, our enormous admiration for them
and their work has grown even greater, and it has been a tremendous
pleasure to work with them.
Second, we are indebted to several institutions for their support as
this book grew from an idea into a reality. In particular, we thank the
Operational Research Society, UK, for their continuing support and their
wide set of actions aimed at raising the profile of behavioral sciences in
OR in recent years. We are also grateful for the support from our own
institutions, which were flexible in allowing us to pursue this project.
Last, but certainly not least, we are indebted to Palgrave, and in par-
ticular to Josephine Taylor for her patience in dealing with our many
inquiries, as well as their anonymous expert reviewers for their encour-
agement, insights and feedback in refining this book. Finally, any errors
are, of course, our own.
xiii
Contents
Part I Theory 1
xv
xvi Contents
Part II Methodology 85
Index 383
About the Editors
xix
xx About the Editors
xxi
xxii Notes on Contributors
Chris Owen leads the Systems Modeling and Simulation Team at Aston
Business School. His research is in the area of supply chain performance
improvement using modeling and simulation, and he has a particular
interest in the challenges of modeling complex systems and representing
human behavior in simulation models.
Duncan A. Robertson is a lecturer in management sciences at
Loughborough University. He is a Fellow of St Catherine’s College,
Oxford. Before undertaking his DPhil at Saïd Business School, he quali-
fied as a Chartered Accountant with KPMG. He originally trained as a
physicist at Imperial College London.
Etiënne A. J. A. Rouwette is Chair for Research and Intervention
Methodology at the Nijmegen School of Management. His research
focuses on interventions such as facilitated modeling and its effect on
behavior. He is the 2016 President of the System Dynamics Society and a
reviewer for amongst others the European Journal of Operational Research.
Geoff Royston is a recent President of the OR Society and a former chair
of the UK Government Operational Research Service. He was head of
strategic analysis and operational research in the Department of Health
for England, where for almost two decades he was the professional lead
for a large group of health analysts.
Sebastian Villa is a PhD candidate in Operations Management at the
University of Lugano, Switzerland and a Visiting Researcher at the University
of Texas at Dallas. He is currently focusing on inventory and capacity mod-
els for understanding behavioral aspects in supply chain operations.
George Wright is a professor at Strathclyde Business School. He has pub-
lished widely on scenario thinking in a range of journals. His most recent
book is Scenario Thinking: Practical Approaches to the Future (published by
Palgrave Macmillan in 2011), which he co-authored with George Cairns.
Mike Yearworth is Reader in Systems Engineering in the Faculty of
Engineering at the University of Bristol. His research focuses on the
methodological issues of problem structuring in engineering organi-
zations. He is currently investigating the non-codified use of problem
structuring methods and the ethical questions arising from problematiz-
ing the role of engineering in society.
List of Figures
xxv
xxvi Contents
THE END
Transcriber’s Notes:
Punctuation and spelling inaccuracies were silently
corrected.
Archaic and variable spelling has been preserved.
Variations in hyphenation and compound words have been
preserved.
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