Sayan Kumar Pati

Male |24
Sayankumarpati@gmail.com | 8240203343 | www.linkedin.com/in/sayan-kumar-pati

Work Experience

ICICI Bank Pvt Ltd Deputy Manager 11th May,2023 – Present

• Responsible for Designing trade product, analyze customer feedback.

• Develop and execute digital marketing campaigns for trade customer.
• Maintaining client database, pool code mapping etc.
• Developing subject matter expertise in trade, constant focus on trade finance products development.
• Responsible for daily reporting and maintaining track record.
• Responsible for competitive analysis of trade products with respect to other banks.

INYT Technology Pvt. Ltd. Customer Support Executive 21st Dec,2020 – 10th May,2021

• My work was in inbound customer service where I had to address all the quarries and problem of the customer
through CRM in order to build maintain strong customer relationship and I was Actively involved in day-to-
day sales.

Summer Internship Project

ICICI Bank Pvt Ltd Marketing Intern 4th April,2022 – 28thMay,2022

• Responsible to do competitive analysis on HNI banking products their interests in order to formulate effective
marketing strategy.
• Understand about HNI customer and their banking service preferences in ICICI.
• Compared and analyzed the services provided to HNI customer by ICICI bank with other major banks like SBI,
Axis etc.
• Visit customer physically and called some of the customer in order to understand their choices and preferences,
made questionnaire that helped me to formulate effective strategy and helped me and analyze the market
competition.

CADILA Pharmaceuticals Marketing Intern 17th June,2020 - 31stAug,2020

• Responsible for new product launching.

• Understand about the product made up of a fungus named “Verticillium lecanii”
• Analyze the market segment and the identified target customer.
• Responsible for analyze market segment for the product
• Responsible to formulate suitable pricing strategy and advertise campaigns.

Other Internship

Social Parindee Social Media Marketing 06th Dec,2021 – 06th Feb,2022

• My work was to share and comment on the client’s post, writing feedbacks and campaigning of post for better
reach.
• Responsible to track, analyze and report campaign analytics.
• Manage online content and google analytics

Academic Projects
• Academic Project on the topic “Pestel Analysis of low usage of Sanitary Napkins in India.”
• Academic project on the topic Strategic Analysis of FMCG industry [P&G, Cadbury, Emami and Godrej]
• Academic project of Research Methodology on Consumer satisfaction level w’r’t Android v/s IOS by using
SPSS tool.
 • Academic project of Business Analysis on “Impact on car prices using SPSS”.

Academic Qualifications &

Degree University/Board Year Percentage

MBA IMI Bhubaneshwar 2021 - 2023 60.2

BBA Brainware University 2018-2021 77.08

12th WBCHSE 2016 77.4
10th WBBSE 2014 82

Achievement

• Got Pre-Placement Offer from ICICI Bank

• Achieved 3rd position in inter departmental debate competition in college.

Leadership Positions
• Founder and member of Public Policy Club of IMI Bhubaneswar.

Skills
• Professional level of working efficiency in MS Word, Excel, Power Point, SPSS, Python, Google Analytics,
Digital Marketing
• Professional working proficiency in using tools like CANVA for Basic Graphic design.
• Previous work experience in CRM, SPSS, MS Office, Google analytics, Digital Marketing, Product
Management

Extra-curricular Activities
• Organized Panel Discussion on Union Budget (2022-2023) at IMI Bhubaneswar.
• Hobbies – Singing, writing, playing cricket, football, watching movies/web series, reading.
• Language Known – Bengali, English, Hindi.