Camille Joyce Ashley D.

Aquino

12 – HUMSS A

BUSINESS PLAN

I. Introduction

Coffee jelly is a delightful dessert made from coffee-infused gelatin or agar

agar, typically served chilled. It features a smooth, jiggly texture and a rich
coffee flavor that appeals to coffee aficionados and dessert lovers alike. The
jelly is often enjoyed with cream or milk, offering a refreshing and slightly
sweet treat with a distinct coffee kick. Coffee jelly can be served in various
forms, from simple cubes in a glass to more elaborate presentations layered
with cream or topped with ice cream. Its versatility and unique taste make it a
popular choice for those seeking a novel coffee-inspired dessert experience.

II. Project Summary

COFFEE JELLY

A. Name of the Firm

Welcome to Frosty Brew Delights Company, where we specialize in

crafting and distributing premium coffee jelly products that delight the senses and
 satisfy the palate. Established with a passion for innovation and a love for coffee-
infused treats, Frosty Brew Delights is committed to redefining the coffee jelly
experience.

B. Location

Our business location is in Binmaley School of Fisheries, located at San

Isidro Norte, Binmaley, Pangasinan.

C. Brief Description of the Business

Frosty Brew Delights Company specializes in the production and

distribution of premium coffee jelly products. Our signature coffee jelly
treats are crafted using the finest coffee beans and quality ingredients,
resulting in a refreshing and indulgent dessert experience. From classic
coffee jelly cups to innovative flavor combinations, our offerings cater to
coffee enthusiasts and dessert lovers alike. Our business is committed to
delivering exceptional taste and creativity, making Frosty Brew Delights a
go-to destination for those seeking a unique and delightful culinary treat.

III. Management and Personnel Components

Project Management Team:

1. Ma. Jezebel O. Bautista

2. Camille Joyce Ashley Aquino

3. Marites Joy Bautista

4. Kimberly Aquino

Production Team:

1. Angelica Cruz Canilang

2. Kyla Jane M. Cerezo

3. Arambulo Angela

Marketing and Sales Team:

1. John Ferd Duran Cayabyab

2. Ranel Esguerra

3. Joram Bautista De Vera

Recipe Development Team:

1. Roshella De Guzman

2. Karyl Angel Abalos

3. Samantha Caranto Abalos

Financial Analysis Team:

1. Jeremy Abalos

2. Abcede DeGuzman

3. Mark Nathaniel Ferrer

Quality Control and Inventory Team:

1. Mike Noreel Deguzman

2. John Kenneth Jimenez

3. Jean Suares De Guzman

Customer Service and Social Media Team:

 1. Reniel Juguilon

2. Joshua Fernandez

3. Russel Jovellanos

IV. Marketing Studies

A. Marketing Profile

Frosty Brew Delights Company target consumers are individuals

who appreciate quality coffee and enjoy exploring new coffee-infused
experiences.

B. Supply Analysis

Our business source of product supply is local supplier.

C. Competitive Analysis

a. Selling Price
The coffee jelly is sold by plastic cup; it cost 10 pesos per cup.

b. Competitions
Our business competitors include other entrepreneurs who offer
similar products, as well as sellers who provide more delicious and
affordable alternatives.
 c. Distribution of Cost and Materials

CAPITAL: Php 550.00

Our cost breakdown for producing a single 8-ounce cup of coffee jelly
is as follows:

Ingredients Price
5pcs Mr. Gulaman ₱ 70.00
1 Condensed milk ₱ 40.00
1 Evaporated milk ₱ 30.00
2 Freshly brewed coffee ₱ 44.00
2 All-purpose cream ₱ 150.00
2 Agar agar ₱ 20.00
½ Sugar ₱ 45.00
¼ Sugar ₱ 28.00
1 Plastic Cup ₱ 60.00

Total Expenses: Php 487.00

d. Channel of Product Distribution

Our group will sell the products directly to the target consumers.
V. Production Process
Our production process involves:
1. Prepare the Mr. Gulaman according to the manufacturer's instructions.
2. Combine the condensed milk, evaporated milk, and freshly brewed coffee
in a saucepan and heat until well-blended.
3. Slowly add the all-purpose cream and sugar, stirring constantly until the
mixture is smooth and the sugar has dissolved.
 4. Carefully fold the Mr. Gulaman into the coffee-cream mixture, ensuring a
consistent and homogeneous texture.
5. Pour the coffee jelly mixture into individual serving cups or molds and
refrigerate until set, approximately 2-3 hours.
6. Garnish the chilled coffee jelly with a dollop of whipped cream or a sprinkle
of ground coffee, if desired.
7. Package the coffee jelly cups for sale or distribution.

VI. Financial Studies

Ingredients Quantity Price

Mr. Gulaman 5 ₱ 70.00
Condensed milk 1 ₱ 40.00
Evaporated milk 1 ₱ 30.00
Freshly brewed coffee 2 ₱ 44.00
All-purpose cream 2 ₱ 150.00
Agar agar 2 ₱ 20.00
½ Sugar 1 ₱ 45.00
¼ Sugar 1 ₱ 28.00
Plastic Cup 1 ₱ 60.00

Total Expenses: Php 487.00

Date of Selling Number of Pieces Sold Revenue

( ₱ 10.00 )
April 26, 2024 90 ₱ 900.00
 Summary

Date of Selling Expenses Profit

April 26, 2024 ₱ 487.00 ₱ 413.00

VII. Documentation