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GUIDO CULTURE
AND ITALIAN
AMERICAN YOUTH
S T U D I E S
Donald Tricarico
A M E R I C A N
I T A L I A N
A N D
I T A L I A N
Italian and Italian American Studies
Series Editor
Stanislao G. Pugliese
Hofstra University
Hempstead, NY, USA
This series brings the latest scholarship in Italian and Italian American
history, literature, cinema, and cultural studies to a large audience of spe-
cialists, general readers, and students. Featuring works on modern Italy
(Renaissance to the present) and Italian American culture and society
by established scholars as well as new voices, it has been a longstand-
ing force in shaping the evolving fields of Italian and Italian American
Studies by re-emphasizing their connection to one another.
Editorial Board
Rebecca West, University of Chicago
Josephine Gattuso Hendin, New York University
Fred Gardaphé, Queens College, CUNY
Phillip V. Cannistraro (Deceased), Queens College and the Graduate
School, CUNY
Alessandro Portelli, Università di Roma “La Sapienza”
William J. Connell, Seton Hall University
Guido Culture
and Italian American
Youth
From Bensonhurst to Jersey Shore
Donald Tricarico
Queensborough Community College,
CUNY
Bayside, NY, USA
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Nina, Marina, and Dominique
Preface
vii
viii Preface
1Portions of Chapters 4 and 10 were adapted from New Italian Migrations to the United
States, copyright 2017 by the Board of Trustees of the University of Illinois and used with
permission of the University of Illinois Press. Portions of Chapter 5 were adapted from
Making Italian America, publishing in 2014 by Fordham University Press. Chapter 5
was also adapted from The Men’s Fashion Reader, edited by Andrew Reilly and Sarah
Crosbey and published in 2008 by Fairchild Books, an imprint of Bloomsbury. Material
in Chapters 3, 4, 5, 6, and 7 was drawn from the essay “Bellas and Fellas in Cyberspace:
Mobilizing Italian Ethnicity for Online Youth Culture,” from the Italian American Review
1. 1 (Winter 2001), pp. 1–34. Reprinted by permission by the John D. Calandra Italian
American Institute, Queens College, City University of New York. Finally, Chapter 8
was adapted from Sources: Notable Selections in Race and Ethnicity, edited by Adalberto
Aguirre, Jr., and David V. Baker, copyright 2001 by McGraw-Hill Education.
Contents
ix
x Contents
Bibliography 305
Index 327
List of Figures
Fig. 2.1 John Travolta plays the lead greaser in a film that was a box
office hit one year after SNF. His character demonstrates
the makings of a free-floating style in the popular culture
(e.g., black leather jacket, DA haircut). Like Happy Days, the
musical comedy subdues the male greaser through contact
with middle-class respectability (Source Grease—4 Movie
Clips + Trailer, JoBlo Movie Clips, published on April 18, 2018,
3:45. https://www.youtube.com/watch?v=atZLEN7dEWw,
accessed 9.5.2018) 49
Fig. 3.1 John Travolta as Tony Manero in opening sequence establishes
the authenticity of Italian American Bensonhurst in the disco
myth (Source Saturday Night Fever [Opening Credits], 3:57,
YouTube, published on 1.26.2018, https://www.youtube.
com/watch?v=HVEqy6K18Yo, accessed 9.19.2018) 59
Fig. 3.2 Disco Dan in the DJ booth at Gatsby’s in southern Brooklyn,
1979 (Courtesy of Dan Pucciarelli) 66
Fig. 3.3 The 2001 Odyssey dance floor as it appears in SNF as the iconic
ritual space for the Italian American turn to disco. The expen-
sive lighting for the dance floor became a fixture at the club
(Source “Saturday Night Fever [Disco Inferno The Trammps]”,
1:57, YouTube, published six years ago, https://www.youtube.
com/watch?v=BPV6kpNnr3c, accessed 9.5.2018) 70
xi
xii List of Figures
Fig. 6.1 The Guido MCs called attention to being Italian in the
context of American youth popular culture (Source Guido
Matt Saladino, “Guido: The Guido MCs Live. The Guido
Rap/Bensonhurst 86th Street”, YouTube, published by
Mighty 1221 on Jan. 9, 2011. https://www.youtube.com/
watch?v=F89N1kVg0OU, accessed 8.21.2018) 145
Fig. 7.1 Despite unvarnished challenges to Black youth culture, the
Guido MCs cross an ethnic boundary with a Black DJ
(Source Guido Matt Saladino, “Guido: The Guido MCs Live.
The Guido Rap/Bensonhurst 86th Street”, 12:19, YouTube,
published by Mighty 1221 on Jan. 9, 2011, https://www.
youtube.com/watch?v=F89N1kVg0OU, accessed 8.21.2018) 183
Fig. 9.1 Growing Up Gotti disseminated Guido style in the mass media
leading up to Jersey Shore (Source Growing Up Gotti:
10 Years Later: The Hair [Season 4, Episode 1], published
by A + E 11.12.14, 1:51, https://www.youtube.com/
watch?v=pAqEuGwPuk8, accessed 8.21.2018) 248
Fig. 9.2 Pauly D explaining the connection between Guido and being
Italian (Source “Welcome to Jersey Shore”, recap season 1
episode 1 12/1/2009, 6:27, MTV, http://www.mtv.com/
video-clips/8go1h7/jersey-shore-welcome-to-jersey-shore,
accessed 8.21.2018) 251
Fig. 9.3 JS meets Pygmalion as the taste makers at Harper’s Bazaar
rehabilitate Guidette style (Source “The Jersey Shore Goes
to Charm School by Harper’s BAZAAR US”, Elisa
Lipsky-Karasz, 4.14.2010, 2:03, https://www.harpersbazaar.
com/celebrity/red-carpet-dresses/a527/jersey-shore-
makeover-0510/, accessed 8.18.2018) 254
Fig. 9.4 Jojo and his Staten Italy Homies (Source “Jojo Pellegrino –
Where I’m From Part 2”, 5:43, published on YouTube by
JojoPellegrinoVEVO on Jan. 9, 2012, https://www.youtube.
com/watch?v=BlNbAaqWtG0, accessed 8.21.2018) 262
Fig. 9.5 G Fella proclaims “I’m a Guido” in the suburbs
(Source “Guido – G Fella (Members Only)”, published by
Gfella on July 22, 2016, 4:16, https://www.youtube.com/
watch?v=RA_KGprJv7k, accessed 8.21.2018) 263
CHAPTER 1
The cat was out of the bag. A commercial on MTV in December 2009
announced the channel’s new reality show that would feature “Guidos”.
The promise of a show immediately grabbed the attention of a national
audience and the mainstream media. Jersey Shore represented Guido
as a party culture revolving around a beach house and dance clubs
in Seaside Heights, New Jersey, a resort with an amusement park and
boardwalk that had become popular with summer “grouper” shares. It
portrayed the “self-professed ‘guidos’” as a youth subculture identified
with Italian American ethnicity as well as with hedonistic style (Roberts
2010; Brooks 2009). American audience response was robust with 4.8
million viewers for the Season 1 finale (Roberts 2010) and ballooning
to 8.9 million viewers for an episode in January 2011 which was “more
than most of the network shows on that night” (Denhart 2011). High
audience ratings reverberated throughout the commercial media includ-
ing national television talk shows and fashion magazines like Vogue,
Harper’s Bazaar, and GQ (Alston 2010). This commercial synergy fur-
ther hyped the series and Guido style was merchandised in myriad direc-
tions including workout videos, clothing lines, and hair gel (Roberts
2010). Meteoric ratings success turned JS into “an iconic franchise”, the
blueprint for “character-driven reality series” that continues to inspire
MTV’s search for other “subcultures” like white southerner youth on the
Florida-Alabama gulf shore and justified a “reunion” show in April 2018
(Angelo 2017).
the outer boroughs (Cinotto 2014: 9; see also Lizzi 2016). In 1998, the
Community District dominated by Bensonhurst had 44% of its area allo-
cated to 1 and 2 family residences, typically attached or semi-detached
frame structures on narrow lots. Twenty-nine percent of the area held
multifamily residences which included small apartment buildings and
three-story/six family houses (Brooklyn Community District 11 1998:
213). While Bensonhurst presented an advance in housing class and res-
idential amenities in relation to tenement districts, the relative short-
comings of the local housing market were thrown into relief by the
post-1945 tract developments in the Long Island and New Jersey sub-
urbs that were targeted by older cohorts.
Actually, suburban living has been available inside city limits. Italian
Americans have concentrated in outer borough locations with suburban
amenities like one-family houses and tree-lined streets. The Verranzano
Bridge which connected southern Brooklyn by car to Staten Island in
the mid-1960s put pressure on Bensonhurst although it also facilitated
a “greater Bensonhurst” that was socially and culturally connected to the
center for shopping and family visits, religious feste—and youth culture.
Staten Island had an Italian ancestry population of 133,337 in 1980
(Infoshare). Another notable example is Howard Beach in southeast-
ern Queens, hard by the boundary with suburban Nassau County and
across the Belt Parkway from East New York, with an Italian ancestry
population of 4751 in 1980, by far the largest ethnic group in the area
(Infoshare 2014).
High rates of home ownership likely enhanced the investment in
outer borough localities. This can explain racial strife with Blacks and
new immigrants that persisted into the recent period. More work-
ing-class Italian American communities like Bensonhurst were espe-
cially tense in the 1970s and 1980s, focused on the Marlboro Houses
in Gravesend, a complex of 28 buildings which went from 93% white in
1958 to 84% Black in 1988 (Lowenstein 1988). Grassroots interethnic
conflict had city-wide political reverberations felt in Mayoral elections
between 1989 and 1993; Italian Americans were 17% of Republican vot-
ers in the city in 1989 and one-third of white Roman Catholics (Roberts
1989). Under increasing pressure from the Federal government, there
was ruthless competition through the 1990s among local Mafia syndi-
cates embedded in the fabric of the city’s Italian American communities.
Then, there was the gathering noise of a youth subculture, similarly res-
onating with outer borough Italian American culture and spreading to
1 THEORIZING ITALIAN AMERICAN YOUTH CULTURE 11
the suburbs, reaching a crescendo with a reality TV show that made the
mainstream take notice.
Italian Americans have been distinguished by their ethnicity in a
city where whiteness intersected with a high social class status. Italian
American communities were marginal to the process of gentrification
that was transforming the city’s social and physical landscape. Not only
were they not the gentrifiers, their neighborhoods were prime targets
for gentrification including the south Village as an extension of SoHo
(Tricarico 1984). Structural transformations related to gentrification
made urban Italian American culture, including local youth styles, more
susceptible to “moral panic” (see Chapter 8). Resulting identity crises
in the closing decades of the twentieth century have likely increased the
demand for ethnic closure. As an outcome of “new pluralism” identity
politics, Italian Americans have been an affirmative action category at the
City University of New York since 1976, complicating a determination of
their racial status. The contradictions of this position were foregrounded
when Rudy Giuliani ran for Mayor against David Dinkins in November
1989, with the result impacted by a racial killing of a Black teenager in
Bensonhurst three months earlier. It is easy to read the Mayoral contest
as a referendum on the city’s Italian American neighborhood culture
although Giuliani infringed on some ethnic neighborhood institutions
notably the Mafia which maintained a prominent profile into the twen-
ty-first century. Although the current Mayor (de Blasio) does not have
organic support in outer borough neighborhoods, Italian Americans
occupy a category of privilege within the rank and file of the NYPD not
to mention Sanitation. Not only is the current Commissioner Italian, it
has been alleged in a complaint by Black detectives that “officers who
had vowels at the end of their names, as Italian American detectives did,
were more likely to get promotions” (Mueller 2017). Demography and
social structure have continued to throw Italian American ethnicity into
relief in New York City vis-à-vis race in contrast to Philadelphia where
electoral politics occasioned the consolidation of whiteness in the 1960s
through the 1980s (Luconi 2003).
As a counterpoint to the blinders worn by establishment sociology,
Italian American difference in the city is embellished in the popular cul-
ture imaginary. Italian American neighborhoods like Howard Beach and
Bensonhurst Italian American youth culture have been made famous
for infamous street crimes (see Chapter 8). The reality of an Italian
American presence is exaggerated by fictional media narratives that
12 D. TRICARICO
saturate the popular culture; the fast food restaurant, Subway ran a TV
commercial in 2017 for an “Italian Sub” that showcases Italian neigh-
borhood street culture of yesteryear, taciturn Mafioso included, and A
Bronx Tale has been adapted as a Broadway play. The mass media creates
the perception that the Italian American presence in New York City via
Hollywood productions like The Godfather, Goodfellas, The Sopranos (the
latter has a New Jersey tilt) is more formidable than warranted. Indeed,
Italian American identity in this society may be “overdetermined” by the
experience of New York City Italian Americans—that is represented in
the mass media. The flow of mass media images of New York City Italian
Americans can be traced to locally based image producers in filmmak-
ing and advertising, including those of Italian American ancestry (see
Chapter 9). The blurring of media and urban culture was apparent in the
2002 Columbus Day parade that evoked the ire of Italian American civic
leaders when Mayor Michael Bloomberg invited two Italian American
actors playing Italian American characters on The Sopranos to march
down Fifth Avenue at his side.
At the very moment, that Italian ethnicity was relegated to a mori-
bund state in academic sociology, a style-based youth culture identified
with “being Italian” was coalescing in Bensonhurst. I first heard about
Guido from students at a CUNY campus in Queens in 1985 although
it had been brewing for some time, an outgrowth of a local youth style
tradition (see Chapter 2). The students described a style of consump-
tion oriented to electronic dance music (“disco”) and a related club
scene. Against the backdrop of a traditional immigrant culture support-
ing mutual aid societies and public religious rituals like the Santa Rosalia
festa, what caught my eye was the stylized performance of a new Italian
identity in the city oriented to American youth culture. It became estab-
lished in local style markets, notably the local club scene, and imprinted
on the public discourse for the first time in 1989 in the middle of a racial
killing in Bensonhurst that reverberated throughout the country. When
Jersey Shore debuted on MTV in December 2009, Guido was well into a
second generation as a youth style, foraying deeper into mainstream con-
sumer markets for new commodity symbols like designer fashions, tan-
ning, health clubs, tourism, and summer resorts.
Guido is an anomaly in straight-line theory; there was no mention
of it in the article on Bensonhurst by Alba et al. (1997) even though it
was ground zero for a local youth style performed by Italian Americans
since the 1970s. It engendered an effervescent feeling, reminiscent of the
1 THEORIZING ITALIAN AMERICAN YOUTH CULTURE 13
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