Philippine Red Cross

Red Cross Youth Department

CHAPTER YOUTH COUNCIL
Pasay City Chapter

EMPOWER HER: YOUTH LEADERS SHAPING

Practical Information Guide

OBJECTIVES

The Empower Her: Youth Leaders Shaping Change shall target specific points of
improvement for the holistic growth and development of the youth.

● To create a chapter-wide activity for the establishment or reactivation of Red Cross

Youth (RCY) school-based councils, fostering coordination and strategic
partnerships.
● To empower the youth through social activities, expanding their network for holistic
growth and development.
● To champion women and their contributions to nation-building, especially, in the
service of the Red Cross movement.

DATES TO REMEMBER

Red Cross Youth Council Meeting and March 16, 2024

Orientation

Submission of Application Form and March 20, 2024 - April 3, 2024

Requirements

Poster-Making Contest April 6, 2024

Submission of Photo-Essay Entry April 8, 2024

Submission of Infomercial Entry April 15, 2024

Awarding Ceremony April 27, 2024

GENERAL GUIDELINES

● This year’s general theme is: Empower Her: Youth Leaders Shaping Change
● All participants must be bonafide Red Cross Youth (RCY) members of a
school-based Red Cross Youth Council.
● All participating Red Cross Youth must have an active Membership Accident
Assistance Benefits (MAAB) card.
● All participating Red Cross Youth must have undergone a Youth Volunteer
Formation Course (YVFC) or Youth Volunteer Orientation Module (YVOM)
within five (5) years, from 2019 to 2024.
● Junior Red Cross participants must belong to grade levels 4 to 6.
● Senior Red Cross Youth and Senior Plus Red Cross Youth participants must
belong to grade levels 7 to 12.
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Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

● Each RCY Council shall send only two (2) contestants for each contest, except for
the Infomercial Competition.
● Each contest shall have a Champion, 1st Runner-Up, and 2nd Runner-Up, all of
which shall be judged according to the provided criteria per competition.
● Participants who will not receive a placement shall receive a certificate of
participation and a token of appreciation.
● The decision of the judges is final and unappealable.
● The awarding of all contest winners shall be held at the Philippine Red Cross -
Pasay City Chapter.

APPLICATION REQUIREMENTS

● Duly accomplished Application Form.

● Parental Consent
● Photocopy of the following:
○ Membership Accident Assistance Benefits
○ School-issued Identification Card (ID)
○ Proof of Youth Volunteer Formation Course or Youth Volunteer Orientation
Module completion (Certificate of attendance)

POSTER-MAKING CONTEST

● Available only for Junior Red Cross members.

● Only two (2) participants per Red Cross Youth Council shall be allowed to join
the competition.
● The poster shall be made on the provided 1/4 illustration board (20x30 inch) of
the organizer.
● The participant must bring a maximum of sixteen (16) colored oil pastels, a
pencil, and an eraser.
● Tissue and other cleaning materials for the worktable shall be provided by the
organizers.
● Bringing materials not included in the mechanics is strictly prohibited.
● The poster-making venue shall be the Philippine Red Cross - Pasay City
Chapter on April 6, 2024, from 7:30 AM to 11:00 AM.
● Volunteers shall be made available to assist the participants. The program shall
follow the stipulated schedule:

PROGRAM FLOW

Activities Time Frame

Ingress 7:30 AM - 8:00 AM

 Philippine Red Cross
Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

Preliminaries 8:00 AM - 8:15 AM

Opening Remarks 8:15 AM - 8:20 AM

Introduction of Speaker 8:20 AM - 8:25 AM

Art Workshop 8:25 AM - 9:25 AM

Morning Snacks 9:25 AM - 9:35 AM

Announcement of Criteria 9:35 AM - 9:40 AM

Poster-Making 9:40 AM - 11:10 AM

Closing Remarks 11:10 AM - 11:20 AM

Egress 11:20 AM - 12:00 NN

● The posting of entries shall be on April 7, 2024, at 8:00 am. On the same day, an
online voting contest will be held from 8:00 AM to 11:59 PM, through the
Facebook page of the Pasay City - Red Cross Youth. Only “heart” reactions will
be counted as official votes. Mentioning, auto-likes, and other forms of
attention-grabbing are prohibited, except for sharing.
● Entries must fall under the following theme:
➢ Empower Her: Youth Leaders Shaping Change

POSTER-MAKING CONTEST
Judging Rubric
CATEGORY 4 3 2 1

Cleanliness The poster is neat and The poster is The poster is The poster shows
clean without any stain generally clean but slightly stained. noticeable stains.
visible. some stains are
visible.

Relevance All graphics are related All graphics are Most graphics Most graphics do
to the topic and make it related to the topic relate to the topic. not relate to the
easier to understand. and most make it topic.
easier to understand.

Attractiveness The poster is The poster is The poster is The poster is

exceptionally attractive attractive in terms of acceptably distractingly
in terms of design, design, layout, and attractive though messy or very
layout, and neatness. neatness. it may be a bit poorly designed. It
messy. is not attractive.

Graphics–Originality The poster depicts an The message is not The message is The message is
important and original original but is not original. The not original. The
message in a novel, displayed in a novel method of display method of display
creative manner. and creative manner. is creative but not is not creative or
 Philippine Red Cross
Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

novel. original.

Persuasiveness The poster conveys a Positively conveys a The poster hints No message is
clear and important message. at a message. conveyed.
message powerfully
and persuasively.

PHOTO-ESSAY COMPETITION

● Available only for Senior Red Cross Youth and Senior Plus Red Cross Youth
members.
● Maximum of two (2) participants per Red Cross Youth Council.
● Entries should be submitted on April 8, 2024, from 8:00 am to 5:00 pm.
● Posting of entries shall be held on April 9, 2024, at 8:00 am. On the same day,
an online voting contest will be held from 8:00 AM to 11:59 PM, through the
Facebook page of the Pasay City - Red Cross Youth. Only “heart” reactions will
be counted as official votes. Mentioning, auto-likes, and other forms of
attention-grabbing are prohibited, except for sharing.
● Entries must fall under the following theme:
➢ Empower Her: Youth Leaders Shaping Change
● The photo may be in landscape or portrait.
● Participants should not use photo editors available to them, such as Photoshop
and Canva, among others.
● Submitted photos and captions must be original to the participants.
Plagiarism of any kind shall result in disqualification.
● The following format for the caption must be followed:
a. Three (3) to Ten (10) sentences.
b. Must be in the English or Filipino Language but not Taglish.
c. Must include the official hashtags of the competition.
● The photo entry and caption shall be shall be submitted through this Google Form
link: https://forms.gle/KhNSXui5PkrcAkke9

PHOTO-ESSAY COMPETITION
Judging Rubric
CATEGORY 4 3 2 1

Creativity Provides a unique Some unique Interesting There is no

and interesting aspects are evident, elements support evidence of unique
approach to the which add to the the story’s or interesting
subject in story's message. message but are elements that
photography, not unique. connect to the story.
writing, and the
story’s message.

Story-telling All story elements Most of the story While some Few elements are
relate to a elements are elements of the present, which do
compelling story evident, which still story are evident, not support a
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Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

(setting, character, provide a they do not support coherent and

plot, exposition, compelling story. a compelling story. compelling story.
conflict, climax, and
resolution).

Writing Proper structure, Technically and Writing has Multiple technical

grammar, and well-written, with technical problems, problems within the
punctuation are some interest to but the overall narrative detract
used to not only link support the story. message is from the overall
images and the supported. story and message.
story but also
enhance the overall
message.

Originality The poster depicts The message is not The message is not The message is not
an important and original but is original. The original. The
original message in displayed in a novel method of display is method of display is
a novel, creative and creative creative but not not creative or
manner. manner. novel. original.

Photography Lighting, angles, Lighting, angles, Either the quality of Neither photo
composition, composition, the photo is not quality nor story
cropping, and cropping, and consistent or they support is evident in
content in the photo content in some do not support the the images
support the story, photos support the story. provided.
including the variety story.
of images.

INFOMERCIAL COMPETITION

● Available only for Senior Red Cross Youth, Senior Plus Red Cross Youth, and
College Red Cross Youth members
● Only one (1) entry per Red Cross Youth Council, the team of which shall be
composed of three (3) to five (5) participants, including one (1) adviser
(optional).
● Entries must fall under the following theme:
a. Empower Her: Youth Leaders Shaping Change
● Submitted videos and captions must be original to the participants. The use
of music should be non-copyrighted. Plagiarism of any kind shall result in
disqualification.
● The maximum time for entries shall be one (1) minute and thirty (30) seconds.
● Entries should be submitted on April 15, 2024, from 8:00 am to 5:00 pm.
● Posting of entries shall be held on April 16, 2024, at 8:00 am. On the same day,
an online voting contest will be held from 8:00 AM to 11:59 PM, through the
Facebook page of the Pasay City - Red Cross Youth. Only “heart” reactions will
be counted as official votes. Mentioning, auto-likes, and other forms of
attention-grabbing are prohibited, except for sharing.
● The infomercial entry shall be submitted through this Google Form link:
https://forms.gle/zYxfVajdnPxdJbb58
 Philippine Red Cross
Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

INFOMERCIAL COMPETITION
Judging Rubric
CATEGORY 4 3 2 1

Organization Presents information Presents The audience has The audience

in logical and information but the difficulty following cannot understand
interesting sequence is not the sequence the presentation
sequences, which logical, making it because the because there is no
the audience can hard for the presentation is sequence of
follow. audience to incoherent. information.
understand.

Content Demonstrates full Demonstrates Some facts are Content is missing

knowledge of the adequate inaccurate but still and facts are
topic and engages knowledge of the demonstrate partial inaccurate.
the audience with topic and has an knowledge of the
enthusiasm. easy flow within the topic.
message.

Volume and Clarity Used a clear voice Used a clear voice. Pronounce Unable to hear the
and correct, precise Pronounced most words/terms audio and the
pronunciation of words correctly. The incorrectly. The information goes
terms. The audio is audience can hear audience has missing.
loud and clear. the audio with little difficulty hearing
effort. the audio.

Originality The infomercial The message is not The message is The message is not
depicts an important original but is not original. The original. The
and original displayed in a novel method of display method of display is
message in a novel, and creative is creative but not not creative or
creative manner. manner. novel. original.

Overall Impression One of the best Above average. Average. Below average.
entries.

General Criteria for Judging

● Mechanics of Judging for Poster-Making Competition

➢ Once all the final submissions for the poster-making contest are collected,
the judging process will commence within the chapter. We strongly
encourage critics to be present in the chapter for the evaluation process.
This will ensure a fair and comprehensive assessment of all entries.
➢ The working committees will label the poster with numbers. All posters will
be presented to the judges without the names of the participants to ensure
fairness.
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Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

➢ The scores from the judges will be totaled and will consist of 90% of the
total scores.
➢ The formula for the judges’ scores will be the following:
■ (J1) to (J5) - Judge 1 score to Judge 5 score
➢ Online voting will consist of 10% of the total scores.
➢ The team that successfully garners the most votes on the online platform
will be automatically accorded a 10% allocation in the overall criterion.
➢ The formula for the online voting scores will be the following:

● Mechanics of Judging for Photo-Essay Competition

➢ Once all the final submissions for photo-essay are collected, the committee
will send the entrees to the judges
➢ All entries will be presented to the judges without the names of the
participants to ensure fairness.
➢ The scores from the judges will be totaled and will consist of 90% of the
total scores.
➢ The formula for the judges’ scores will be the following:

■ (J1) to (J5) - Judge 1 score to Judge 5 score

➢ Online voting will consist of 10% of the total scores.
➢ The team that successfully garners the most votes on the online platform
will be automatically accorded a 10% allocation in the overall criterion.
➢ The formula for the online voting scores will be the following:

● Mechanics of Judging for Infomercial Competition

➢ Once all the final submissions for the infomercial contest are collected, the
committee will send the entrees to the judges.
➢ The scores from the judges will be totaled and will consist of 90% of the
total scores.
➢ The formula for the judges’ scores will be the following:
 Philippine Red Cross
Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

■ (J1) to (J5) - Judge 1 score to Judge 5 score

➢ Online voting will consist of 10% of the total scores.
➢ The team that successfully garners the most votes on the online platform
will be automatically accorded a 10% allocation in the overall criterion.
➢ The formula for the online voting scores will be the following:

AWARDING CEREMONY

● Participants with placements shall attend the awarding ceremony. If the winner is
not available, representatives will be allowed to participate.
● The awarding Ceremony for Empower Her: Youth Leaders Shaping Change shall
be held on April 27, 2024, at the Philippine Red Cross - Pasay City Chapter,
following the provided schedule:

PROGRAM FLOW

Activities Time Frame

Ingress 12:00 NN - 1:00 PM

Preliminaries 1:00 PM - 1:15 PM

Opening Remarks 1:15 PM - 1:30 PM

Infomercial Viewing 1:30 PM - 2:30 PM

Giving of Certifications 2:30 PM - 3:00 PM

(Participating Schools)

Giving of Awards 3:00 PM - 3:35 PM

(Winners)

Closing Remarks 3:35 PM - 4:00 PM

Egress 4:00 PM - 4:30 PM

 Philippine Red Cross
Red Cross Youth Department
CHAPTER YOUTH COUNCIL
Pasay City Chapter

SOCIAL MEDIA BRANDING

All Red Cross Youth Councils are highly encouraged to like, follow, and share our
Facebook page for real-time updates on the Empower Her: Youth Leaders Shaping.

Facebook: Pasay City Red Cross Youth

For inquiries, you may contact us through the following mediums:

ANTHONY AARON S. ZAMORA

Head, Committee on Communications and Advocacy
Interim - Chapter Youth Council
+63 927 6483 723
rcypasaycity@gmail.com

RAMON CARLOS R. DE GUZMAN

President, Interim - Chapter Youth Council
+63 905 5290 296

LAWRENCE T. MORATALLA
Chapter Service Representative (CSR),
Disaster Management Service (DMS) and Red Cross Youth (RCY)
+63 908 3702 979
pasay@redcross.org.ph / cycrenze2018@gmail.com