Name of the Business

"Vitaho: Enriching Lives with Every Spoonful of Chilled Goodness!"

Goal of the Business
The goal of "Vitaho: Enriching Lives with Every Spoonful of Chilled Goodness!" is to create
and deliver high-quality, nutritious, and delicious yogurt products that promote health and
wellness. Vitaho aims to become a trusted household name by prioritizing customer satisfaction,
sustainability, and community engagement, while continuously innovating to meet diverse
dietary needs and preferences. Through these efforts, Vitaho aspires to enrich the lives of its
customers with every spoonful of its chilled goodness.

Location of the Business

St. Joseph Village 9, Langgam, San Pedro, Laguna

Brief Description of the Business

The name "ViTaho'' encapsulates the essence of our brand and reflects our commitment to
delivering a unique and enriching culinary experience. The "Vi" in ViTaho signifies vitality,
vigor, and vitality – qualities that we aim to infuse into every aspect of our business, from the
ingredients we select to the service we provide. It represents our dedication to promoting a
lifestyle centered around wellness and nourishment.
Meanwhile, "Taho" serves as a nod to our roots and heritage. Taho is a beloved Filipino
delicacy, traditionally made with fresh silken tofu, sweet arnibal (syrup), and chewy sago
pearls. It holds a special place in Filipino culture, often enjoyed as a comforting snack or
dessert. By incorporating "Taho" into our name, we honor this culinary tradition while also
putting a modern twist on it with our chilled taho offerings.
Together, "ViTaho '' embodies our vision of crafting refreshing and indulgent taho experiences
that not only satisfy the taste buds but also nourish the body and uplift the spirit. It
symbolizes our passion for innovation, quality, and customer satisfaction, as we strive to
enrich lives with every spoonful of our signature chilled taho.
Objectives of the Study
1. To understand consumer preferences and behaviors regarding yogurt and chilled taho
products.
2. To analyze the market potential for Vitaho's products within the local and regional
markets.
3. To formulate effective marketing strategies that align with Vitaho’s goals.
4. To measure customer satisfaction and feedback on Vitaho’s products and services.

Scope and Limitation

Scope
Product Range:
Primary Offerings: Vitaho specializes in a variety of yogurt-based products and chilled taho,
combining traditional Filipino flavors with modern twists.
 Customization: Customers can customize their yogurt and taho with various toppings,
syrups, and mix-ins to suit their tastes and dietary preferences.
 Health and Wellness: Products are designed to cater to health-conscious consumers,
including options for low-fat, probiotic-rich, and sugar-free variants.
Limitations
Market Penetration:
 Geographic Limitations: Initially limited to the local market in San Pedro, Laguna, which
may restrict immediate brand recognition and market share growth.
 Expansion Challenges: Gradual expansion strategy may face logistical and operational
challenges, particularly in maintaining product quality and consistency.

Marketing Aspect
 Unique Value Proposition: Vitaho stands out by offering a fusion of traditional Filipino
delicacies and modern health-oriented yogurt products. The brand emphasizes vitality,
nourishment, and a connection to cultural heritage.
 Brand Message: "Enriching Lives with Every Spoonful of Chilled Goodness!" reflects
the commitment to health, wellness, and indulgence. The name Vitaho conveys vitality
and tradition, appealing to both nostalgic and health-conscious consumers.
Market Description
ViTaho is a dynamic food enterprise specializing in crafting and delivering exceptional chilled
taho experiences to discerning consumers. ViTaho’s mission is to provide not just a snack, but a
moment of indulgence and nourishment that uplifts the spirit and delights the senses.
Founded on the principles of quality, innovation, and customer satisfaction, ViTaho is
committed to sourcing only the finest ingredients to ensure that each spoonful of our
signature chilled taho delights the taste buds and nourishes the body. ViTaho understands the
importance of freshness and nutritional value, and as such, ViTaho implements stringent
quality control measures throughout the production process to uphold the highest standards of
excellence.
ViTaho believes in the power of innovation to drive growth and differentiation in
the market. ViTaho's dedicated research and development team continuously explores new
flavors, toppings, and variations of chilled taho to cater to diverse consumer preferences and stay
ahead of emerging trends. Whether it's classic favorites or bold new creations, we are passionate
about creating unforgettable taste experiences that leave a lasting impression.
Central to ViTaho’s success is the unwavering commitment to customer satisfaction.
ViTaho prioritizes the needs and preferences of our valued customers, actively seeking feedback
and incorporating suggestions to improve our products and service offerings. Through
personalized engagement, responsive customer service, and loyalty programs, ViTaho aims to
build long-lasting relationships with their customers and exceed their expectations at every
touchpoint.
As they look to the future, ViTaho is poised for growth and expansion. ViTaho
recognizes the immense potential to reach new markets and distribution channels beyond
traditional outlets. By forging strategic partnerships with local businesses, event organizers,
and community influencers, they aim to increase brand visibility and accessibility, bringing the
joy of chilled taho to more people in more places.
ViTaho is more than just a food company – it's a brand dedicated to enriching lives one
delicious spoonful at a time. With a commitment to quality, innovation, and customer
satisfaction, they are poised to redefine the chilled taho experience and leave a lasting legacy in
the hearts and taste buds of consumers everywhere.
Vision
ViTaho envisions to become the premier provider of comforting snacks, delivering exceptional
quality and service to our valued customers, while
continually striving to exceed their expectations.
Mission
At ViTaho, our mission is to meticulously craft and deliver revitalizing chilled taho
experiences,meticulously selecting the finest ingredients. Through unwavering dedication
to quality, innovation, and unparalleled service, we aspire to infuse joy and enrichment into
every delightful spoonful, enhancing lives one delicious bite at a time.

Tagline
Chilled Goodness!"

Core Values
 Integrity: We are committed to honesty, transparency, and ethical business practices.
 Quality: We prioritize sourcing the finest ingredients and delivering exceptional products
and service.
 Innovation: We continuously seek new ways to delight customers with unique flavors,
toppings, and experiences.
 Customer Satisfaction: We listen to our customers, anticipate their needs, and
exceed their expectations.
 Teamwork and Collaboration: We value diversity, respect each other's contributions, and
work together towards shared goals.
Marketing Plan
Marketing Strategies
Unique Selling Proposition
ViTaho's unique selling proposition lies in its ability to infuse traditional Filipino flavors
into a modern and innovative snack. Unlike traditional taho vendors, ViTaho offers a
diverse range of flavors, including classic options like vanilla alongside exotic varieties like
mango, and ube. Our commitment to quality ingredients, premium toppings, and customizable
options sets us apart, ensuring that every spoonful of ViTaho is a unique and memorable
experience for our customers. Whether you're craving a taste of nostalgia or seeking something
new and exciting, ViTaho delivers the perfect blend of tradition and innovation in every bite.
Target Market
Vitaho targets a diverse customer base that values health, wellness, and cultural heritage. The
primary segments include:
 Health-conscious Individuals: People seeking nutritious, probiotic-rich, and low-fat
snacks.
 Families: Looking for wholesome and tasty options for their children.
 Young Professionals: Individuals who enjoy convenient and innovative food options.
 Cultural Enthusiasts: Consumers who appreciate traditional Filipino flavors with a
modern twist.
 Fitness Enthusiasts: Those looking for post-workout snacks that are both satisfying and
nutritious.
Advertising Materials
1.Digital Campaigns:
 Social Media Ads: Facebook, Instagram, and TikTok campaigns showcasing the
product's health benefits and unique flavors.
 Influencer Collaborations: Partnering with health and wellness influencers to promote
Vitaho’s products.
 Email Newsletters: Regular updates featuring new flavors, promotions, and health tips.
2. Print Materials:
 Flyers and Brochures: Distributed in local gyms, health clubs, and community centers.
 Posters: Placed in strategic locations around San Pedro, Laguna.
3. Point-of-Sale Promotions:
 In-store Displays: Attractive setups in retail locations highlighting the product’s unique
selling points.
 Tasting Events: In-store sampling sessions to encourage trial and immediate purchase.
4. Community Engagement:
 Sponsorship of Local Events: Participation in local health fairs, food festivals, and
community events.
 Workshops and Seminars: Hosting health and wellness workshops to educate consumers
on the benefits of their products.
Map of the business location

Management Aspect
Management Description
Vitaho's management team is composed of experienced professionals dedicated to fostering a
culture of innovation, quality, and customer satisfaction. The team is structured as follows:
 CEO (Chief Executive Officer): Leads the strategic vision and oversees overall business
operations.
 COO (Chief Operating Officer): Manages daily operations and ensures efficient
production and distribution.
 CMO (Chief Marketing Officer): Heads the marketing department, responsible for brand
development, advertising, and customer engagement.
  CFO (Chief Financial Officer): Oversees financial planning, budgeting, and financial
reporting.
 R&D Director: Leads the research and development team in creating new products and
improving existing ones.

Organizational Structure

Career Responsibilities and Qualifications

CEO:

 Responsibilities: Strategic planning, business development, stakeholder management.

 Qualifications: MBA or equivalent, 10+ years of experience in the food industry, strong
leadership and strategic thinking skills.

COO:

 Responsibilities: Operational management, supply chain oversight, process improvement.

 Qualifications: Degree in Business Management or related field, 8+ years of operational
experience, excellent organizational skills.
CMO:

 Responsibilities: Marketing strategy, brand management, market research.

 Qualifications: Degree in Marketing or related field, 7+ years in marketing roles,
creativity, and analytical skills.

CFO:

 Responsibilities: Financial planning, risk management, compliance.

 Qualifications: CPA or equivalent, 8+ years of financial management experience, strong
analytical and problem-solving skills.

R&D Director:

 Responsibilities: Product development, quality control, innovation.

 Qualifications: Degree in Food Science or related field, 5+ years in R&D roles, expertise
in food technology.

Socio-Economic Aspect

To the Customers

Vitaho provides customers with high-quality, nutritious, and delicious snacks that promote health
and well-being. By offering products that cater to diverse dietary needs, Vitaho enhances the
daily lives of its customers.

To the Government

Vitaho contributes to the local economy by creating jobs, fostering economic development in San
Pedro, Laguna, and adhering to health and safety regulations. The company’s commitment to
sustainability also aligns with government environmental policies.

To the Employees

Vitaho ensures a supportive and inclusive workplace, offering career development opportunities,
competitive salaries, and benefits. The company values teamwork, respect, and professional
growth.
To the Community

Vitaho engages with the community through sponsorships, workshops, and events, promoting
health and wellness. The company also supports local suppliers and businesses, strengthening the
local economy.

To the Environment

Vitaho is committed to sustainable practices, including sourcing eco-friendly packaging,

reducing waste, and implementing energy-efficient processes. These efforts help minimize the
environmental footprint and promote a greener future.