Asian Job Express

Preliminary Exercise Worksheet BANDAI NAMCO Group

Corporate Philosophy
This Group Corporate Philosophy acts as the foundation for the Group's decision-making processes and a source of inspiration for every Group employee. In short, it represents the fundamental policy underpinning all the Group's activities. The Group Corporate Philosophy encompasses all the separate corporate philosophies formulated by individual companies in the BANDAI NAMCO Group. Anchored by this corporate philosophy, the BANDAI NAMCO Group respects the independence and autonomy of every affiliated company, aiming to increase the corporate value of the entire Group by maximizing the creativity of these companies and generating new synergies. The BANDAI NAMCO Mission Statement Dreams, Fun and Inspiration Dreams, Fun and Inspiration are the Engine of Happiness. Through our entertainment products and services, BANDAI NAMCO will continue to provide Dreams, Fun and Inspiration to people around the world, based on our boundless creativity and enthusiasm. Our Vision To Become the Leading Innovator in Global Entertainment As an entertainment leader across the ages, BANDAI NAMCO is constantly exploring new areas and heights in entertainment. We aim to be loved by people who have fun and will earn their trust as the Leading Innovator in Global Entertainment.

Overview of the BANDAI NAMCO Group

The BANDAI NAMCO Group comprises three Strategic Business Units (SBUs) in specific sectors and the affiliated companies responsible for supporting their respective SBU. The SBUs formulate and implement business strategies for Japan and overseas, with the SBUs core company taking the lead role.

Global Strategy
In April 2009, we commenced the current Mid-term Business Plan to prepare a foundation for global growth, aimed at realizing our medium-to-long-term Group vision of being a Globally Recognized Entertainment Group.

Toys and Hobby Content Amusement Facility Affiliated Business Companies Please visit the BANDAI NAMCO Group website for details about each business. http://www.bandainamco.co.jp/en/index.html

Group Companies Worldwide

Toys and Hobby
Bandai America Incorporated (United States) BANDAI U.K. LTD. (United Kingdom) BANDAI S.A. (France) BANDAI (H.K.) CO., LTD. (China) BANDAI ESPA?A S.A. (Spain) BANDAI ASIA CO., LTD. (China) BANDAI INDUSTRIAL CO., LTD. (Thailand) BANDAI (SHENZHEN) CO., LTD. (China) BANDAI (GUANGZHOU) CO., LTD. (China) BANDAI KOREA CO., LTD. (South Korea)

Content
NAMCO BANDAI Games America Inc. (United States) NAMCO AMERICA INC. (United States) NAMCO BANDAI Games Europe S.A.S. (France) NAMCO EUROPE LTD. (United Kingdom) BANPRESTO (H.K.) LTD. (China) BANDAI ENTERTAINMENT INC. (United States) BEEZ ENTERTAINMENT S.A.S (France)

Amusement Facility
NAMCO CYBERTAINMENT INC. (United States) NAMCO OPERATIONS EUROPE LTD. (United Kingdom) NAMCO ENTERPRISES ASIA LTD. (China) SHANGHAI NAMCO LTD. (China)

Asian Job Express

Preliminary Exercise Worksheet
This business report focuses on the BANDAI NAMCO Groups Amusement Facility SBU and its initiatives.

Amusement Facility SBU

What is the Amusement Facility SBU?
The Amusement Facility SBU plans and operates amusement facilities. The core company of the Amusement SBU is NAMCO LIMITED. NAMCOs Corporate Philosophy Driving Force: NAMCOs Mission Bringing Joy to Our Customers through Games*. *NAMCO defines play as something that touches peoples hearts, brings a smile to their faces, and makes them happy. Values: NAMCOs Greatest Asset More Innovative We will constantly exceed customer expectations in finding ways to delight. More Secure We will continually build customer confidence by providing a perfectly safe experience every time. More Fun We will always share our high spirits and good cheer with our customers and their friends. Code of Conduct: NAMCOs Aspirations WILL & MUST We WILL enjoy our jobs as we work independently to achieve our goals. We MUST take full responsibility for accomplishing our initiatives. These two statements define our conduct. Thoughtful, Hospitable, Memorable We treat our visitors with thoughtful hospitality to give them memorable experiences. Our customers are the Stars, the location is the Stage. NAMCO employees play Supporting Roles to bring out the best in the Stars. NAMCO is the Producer. An Organization That Combines the Abilities of Individuals to Achieve a Shared Mission NAMCO is a group of associates with rich individuality. The combined abilities of associates give the NAMCO organization the strength to accomplish its mission.

The Amusement Facility SBUs Approach to Business Development

We will leverage the BANDAI NAMCO Groups unique expertise to differentiate our facilities. Character package entertainment areas drawing on the Groups distinctive strengths.

Amusement Facility SBU Facilities Worldwide as of March 31, 2010

Number of Facilities by Category Region Regional total 248 897 16 29 1,190 Directly managed facilities 223 41 14 11 289 Revenuesharing facilities* 20 856 2 18 896 Theme parks 5 0 0 0 5

Japan

Indoor theme parks offering a range of experiences, including attractions and food theme parks.
Japans first Thomas & Friends indoor amusement facility.

North America Europe Asia Total

*Revenue-sharing facilities: Facilities where revenues from the operation of arcade game machines are shared with operators.