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Management Change Strategies

This document provides a summary of changes made at CellphoneS, a telecommunications retailer in Vietnam. It describes the company's history and growth between 2007-2014. It then outlines the internal and external forces driving changes, including competition, customer satisfaction, and business performance. A program for change included reengineering business processes like sales, inventory, and warranty processes. The company also changed its organizational culture by restructuring departments, focusing on outcomes over revenue, and creating recruitment and reward programs. Resistances to change included conflicts between directors and managers and resistance from staff. Strategies to manage change included communication, employee involvement, and creating urgency. Risk management was also discussed.

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Đỗ Việt
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Topics covered

  • Decision Making,
  • Consumer Demand,
  • Business Growth,
  • Crisis Management,
  • Change Implementation,
  • Change Programs,
  • Organizational Culture,
  • Market Development,
  • Professional Environment,
  • Change Management
685 views31 pages

Management Change Strategies

This document provides a summary of changes made at CellphoneS, a telecommunications retailer in Vietnam. It describes the company's history and growth between 2007-2014. It then outlines the internal and external forces driving changes, including competition, customer satisfaction, and business performance. A program for change included reengineering business processes like sales, inventory, and warranty processes. The company also changed its organizational culture by restructuring departments, focusing on outcomes over revenue, and creating recruitment and reward programs. Resistances to change included conflicts between directors and managers and resistance from staff. Strategies to manage change included communication, employee involvement, and creating urgency. Risk management was also discussed.

Uploaded by

Đỗ Việt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • Decision Making,
  • Consumer Demand,
  • Business Growth,
  • Crisis Management,
  • Change Implementation,
  • Change Programs,
  • Organizational Culture,
  • Market Development,
  • Professional Environment,
  • Change Management

Emerging Issues

In Management
Final Report

Group
members
1.Do Duc Viet
2.Nguyen Thi Thu
Huyen
3.Dinh Thuy Dung
4.Nguyen Thanh Van
Class: E6 FBA
5.Nguyen Duc Viet
Instructor: Mr.Ngo Quy Nham

OVERVIEW
Introducti
on
Change
s

Resistances
to change
Risks
Manageme
nt

Forces to
change

Strategie
s

Program
to change

Conclusio
n

1
INTRODUCTION

HISTORY AND DEVELOPMENT

2007 - 2011

CellphoneU
K

2011 - 2013

Cellphone
S

2014

HISTORY AND DEVELOPMENT


H THNG BN L V CUNG CP CC DCH V MUA
BN SA CHA IN THOI, MY TNH BNG
200 NGN
KHCH
HNG

8 NM
CELLPHONES
HNH THNH
V PHT
TRIN
5000 THNH
VIN
SMEMBER

Main Business activities

Companys position in the


market
Revenue (2014): 930 billion VND

Top 2 seller in
Telecommunication Device
Business
2015

19 stores

Core value
Consumers
Satisfaction

Become The Pioneer

2
Forces to Change

External Forces
The
differen
ces
The
demand

Competition

Custome
rs
satisfacti
on

Custom
er care
function

Technology

Internal Forces

Business
performance

Organizational
Culture

3+
4

CHANGES
PROGRAM TO
CHANGE

Business Process Reengineering


MAIN PURPOSES
Standardize all steps of business
process
Improve quality of serving
In the 1st quarter of 2012, Mr. Van
Nguyen, CEO of CellphoneS decided to
hold a meeting of BOM to announce and
make plan for
Full set of Cellphones business
processes.

Program to
change

Direct Sales Process

Program to
change

Inventory management process

Program to
change

Warranty process
Synchroniz
Informatio
ed
information
n check
system

Technical
Immidiate
check
ly

Working
No
more
day
thanof
7
warranty
days

Customer
receive
device

Change in organizational culture


MAIN PURPOSES
Create professional working
environment
Build up cultural factors

In 2014, Mr. Van Nguyen, CEO of


CellphoneS decided to hold a meeting of
BOM to announce and make plan for
Cellphones organizational
culture.

Change in organizational culture


Program to change

Organizational structure and decision making


Founder does not always make small decisions. In
each store, there is a leader who is responsibility
for its staffs, operations, revenue.
Organization is separated to many departments in
which they focus on main their tasks.

Organizational
Structure
Board of
director

Manager

Accounting

Human
resource

Customer
care
departmen
t

Soft IT

Hard IT

The chain
of store

Sales

Cashier

Transport
system

IT

Security
guard

Business
developme
nt research

Marketing

Change in organizational culture


Program to change

Outcome orientation
The outcome they got was temporary. They earned money
and always provide new product at first. Thats all.
Absolutely, they had rough time and be estimated to go to
bankruptcy.
After this failure, they changed. The outcomes they want to
achieve are more than revenue those would decide success
or failure in an organization.

Revenu
e

Custom
er

Change in organizational culture


Program to change

Recruitment and Training program

Mentor

Superviso
r

Encourage Part-time

Change in organizational culture


Program to change

Reward policy
Main salary
Revenue salary
Task salary

Resistances to
change

Resistances to change
1.Conflicts between board of director and
manager

2.Hiring employees works full time or


part time.

3.Staffs are resistance affecting to change

6
Strategies

Strategies
1. Create a sense of
Urgency
2. Communicating During
Change Efforts
3. Employees
involvement

7
Risks Management

Risks Management

THANKS FOR
LISTENING

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