COMSATS INSTITUTE OF INFORMATION TECHNOLOGY

ISLAMABAD

TELENOR PAKISTAN

MAKING USE OF

MARKE TIN G ST RATE GIES

IN

HUMAN RESOURCE FUNCTIONAL

UNIT Submitted To: Sir Sarfaraz Pirzada

Submitted By : Sana Munir

OPERATIONS IN PAKISTAN

• Pakistan had about 18.4 million cellular

subscribers by 2005

• Telenor started subsidiary on the 15th

of March 2005 in Pakistan

• fastest growing cellular network of

Pakistan.
 Human Resources Department
• Competent and committed employees

• Relaxed and enriching work environment

• Developing the employees through training and

further educational programs

• Enthusiastic and valuable member of

TELENOR FAMILY.
 Recruitment

• Human Resource is a Brand.

• Marketing Activities.

• Recruiting through

• Within Organization

• Outside Organization
Internal Recruitment

• We Call It As Our Preference

• Telenor Portals

• Flyers and Broachers

 External Recruitment
Attracting the candidates is one of interesting and
challenging tasks for the recruitment team

Telenor attract the employees externally

through
» Job Ads
» Job Fairs
» Welcome Ads
» Online Recruitment
» University Visits
» Sponsoring Talent Shows
» Souvenirs
 Job Advertisements

• Employment opportunities
• Target market of candidates becomes
attentive
• Print media:
– Dawn,
– The News &
– Jang
 Job Fairs
Active participation in Job Fairs
– Professional Job Fairs
– University Job Fairs

Rozee Job Fair : University Job Fairs

– held in March 2008
– welcomed jobseekers at the
company’s stall
– Updating candidates
– Media Coverage, 8 TV
channels & 2 Radio Stations
– Fresh Graduates
– Standees, umbrellas, flyers,
broachers and banners
– Resume
– Spontaneous short
Interviews
 Welcome Ads

• Competitive Edge

• names employees are printed in newspaper

• Those have passed one quarter in Telenor

• Welcome By Telenor

• Motivational Factor
 Online Recruitment

• E-Recruitment

• Job Posting on website – Careers

• Online Application system

 University Visits

• Recruitment Team
• TalkShawk Lounge
• Presentations about HR system
• Questions are appreciated
• Telenor positioning in minds of
students
 Sponsoring Talent shows

• Talent competitions at national level

• Recently sponsored Drama Festival
• Reminding talented Students about
Telenor opportunities.
 Souvenirs

Launch souvenirs

– Pens
– Car back screen stickers
– Key chains
CONCLUSION
Questions ???

Thank U