Strategy to open 50 Housing Loans

in branch at alfa commerciasl belt

- B3 Group
STP analysis
Segmentation Higher income group, middle aged
people
Target- Rented people, Coaching institute,
Positioning-posh area have advantage of good income
generation
Strategy
Sponsoring Sports activity or any activity in golf course
Contact the manager of the society to know who are
living on rent
Educational institute, coaching institute property
dealer to be contacted
To display a banner in branch premises
Cont.
Go for event management.
Advertisement in newspapers
Go for community development program.
Opt for taking over other banks loan.
Publicity of education loan