Live Entertainment Industry

What is Live Entertainment ?

Live Entertainment also known as event management primarily
consists of Entertainment brought to the audience live through :

 Award shows

 Celebrity appearances

 Music concerts

 Variety entertainment shows

 Branded events

 Televised events
 Live entertainment industry in India

 Evolving Industry

 Growing at a fast and steady rate

 Current size – 800 Cr

 Projected size – 1800 Cr

 CAGR of 18%
BREAKUP OF THE MEDIA AND ENTERTAINMENT
INDUSTRY IN BANGALORE

Live Entertainment Outdoor Advertising Internet advertising

2% 3% 0%

Print Media
31%
Television
42%

Radio
1% Films
19%

Music
2%
 Objectives

 To explore and analyze the live entertainment industry in Bangalore

To get the opinion of the niche and selected live entertainment audience

To list down the problems faced by the live entertainment sector in Bangalore

To provide viable solutions to the problems

 Analysis of the live entertainment industry
in Bangalore ( sample size 200)

Kind of Live Entertainment attended here in Bangalore

Paid Theme Parties

4%
Paid club events
19%
Live Band Performances
24%

Live Dj Parties
28%
Live concerts
24%
Main attraction to these “Live Entertainment Events” in
Bangalore

Theme of the events

Top bands perform here 32%
37%

Variety of events
15%
Only the best performs here
15%
Satisfaction level after attending a “Live Entertainment Event" in
Bangalore

Poor- below satisfactory level

9%
Good - satisfied
31%

Average - somewhat satisfied

51% Too good - above average
9%
 Problems and hindrances faced the live entertainment
industry in Bangalore

According to the survey

Unorganised setup
3%
Low awareness
25%
Poor marketing and Publicity
27%

Poor management
5%
Wrong selection of venues
Intervention by law and order 11%
29%
 Solution and Recommendations
Main problems in the live entertainment industry in Bangalore are :

 LOW AWARENESS
- only internet(social networking sites) and word of mouth is the
only source of information
- information from newspaper ads and ooh medium is low

 POOR MARKETING AND PUBLICITY

- more use of internet and social media sites to promote and
market the upcoming events in comparison with print medium
and OOH .
- ads in newspaper and event and music related magazines.
- effective use of OOH.
- canter promotions at malls/high footfall areas.

 INTERVENTION BY LAW AND ORDER SYSTEM

SCOPE FOR GROWH OF THE LIVE ENTERTAINMENT SECTOR IF
THE HINDRANCES ARE REMOVED AND PROBLEM SOLVED

I don’t think so
5%
Maybe
10%
Not sure
10%

Definitely yes
75%
THANK YOU