1

MODEL : WILBUR SCHRAMM (1)

MESSAGE
ENCODER DECODER

INTERPRETER

DECODER MESSAGE ENCODER

2
 MODEL KOMUNIKASI

SOURCE MESSAGE DESTINATION

FUNGSI KOMUNIKASI

EDUCATED PERSUADE ENTERTAINT INFORM

MENDIDIK MEYAKINKAN MENGHIBUR INFORMASI

PESAN :
kata-kata, lambang-lambang, simbol,
ekspresi, angka, gambar

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 MODEL : WILBUR SCHRAMM (3)

FIELD OF EXPERIENCE FIELD OF EXPERIENCE

DESTINATION
SOURCE

ENCODER SIGNAL DECODER

FRAME OF REFERENCE FRAME OF REFERENCE

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 MODEL : DAVID K. BERLO

S M C R
SOURCE MESSAGE CHANNEL RECEIVER

COMMUNICATION E S COMMUNICATION
SKILL T
SEEING SKILL
L
E R
M U
E C
ATTITUDES N T HEARING ATTITUDES
T U
R
E
KNOWLEDGE TOUCHING KNOWLEDGE

C
SOCIAL SYSTEM O SMELLING SOCIAL SYSTEM
N
T C
E O
N D
CULTURE E TASTING CULTURE
T

7
 MODEL : CARROL

INTENTIVE INTERPRETIVE
BEHAVIOUR BEHAVIOUR
OF SPEAKER OF HEARER

MESSAGE

ENCODING DECODING
BEHAVIOUR BEHAVIOUR
OF SPEAKER OF HEARER

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 MODEL : KEITH DAVIS

IDEATION RECEIVING
Sender has an idea of fact Tuned to transmission

ENCODING DECODING
Message for a media e.g. Idea to words e.g. Words to idea

ACTION
BARRIES TRANSMISSION e.g. storage

9
 MODEL : R O S S

SELECTING Listener Reaction SELECTING

& SORTING INTERNAL – EXTERNAL & SORTING
Indication & Sign

CHANNEL MEDIA METHOD

RECONSTRUCTED
IDEA TRANSMISSION IDEA

KNOWLEDGE SYMBOLS KNOWLEDGE

POST EXPERIENCE LANGUAGE POST EXPERIENCE
FEELINGS CODE FEELINGS
ATTITUDES ARRANGEMENT ATTITUDES
EMOTIONS VOICE EMOTIONS
Etc. 10
 PROSES YANG LINIER

NOISE
INTERNAL FEEDBACK

INTERNAL FEEDBACK

R
E C M C D
S E
N H E H E
E C
C A S A C
N E
O N S N O
D I
D N A N D
E V
E E G E E
R E
R L E L R
R

FEEDBACK

EXTERNAL FEEDBACK EXTERNAL FEEDBACK

11
 PROSES YANG SIRKULER

FRAME OF FRAME OF
REFERENCE REFERENCE

A KESAMAAN
MAKNA B
FIELD OF FIELD OF
EXFERIENCE EXFERIENCE

12
 MODEL : SISTER MARIE

1 THE HUMAN
PERSONALITY

Catatan :
1. Cognitive and Motivation
2. Atmosphere of Freedom
3. Appeds to Basic Human
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