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    Therese Nicole
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    This document discusses 5 linear models of communication: 1) Aristotle's model with 3 elements of speech: ethos, pathos, and logos. 2) Berlo's SMCR model with source, message, channel, and receiver. 3) Shannon-Weaver model with sender, encoder, channel, decoder, receiver, and noise. 4) Schramm's model emphasizes feedback in communication. 5) Dance's helical model views communication as cyclical, contextual, and evolutionary over time.

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    This document discusses 5 linear models of communication: 1) Aristotle's model with 3 elements of speech: ethos, pathos, and logos. 2) Berlo's SMCR model with source, message, channel, and receiver. 3) Shannon-Weaver model with sender, encoder, channel, decoder, receiver, and noise. 4) Schramm's model emphasizes feedback in communication. 5) Dance's helical model views communication as cyclical, contextual, and evolutionary over time.

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    5 views1 page

    Communication Models

    Uploaded by

    Therese Nicole
    This document discusses 5 linear models of communication: 1) Aristotle's model with 3 elements of speech: ethos, pathos, and logos. 2) Berlo's SMCR model with source, message, channel, and receiver. 3) Shannon-Weaver model with sender, encoder, channel, decoder, receiver, and noise. 4) Schramm's model emphasizes feedback in communication. 5) Dance's helical model views communication as cyclical, contextual, and evolutionary over time.

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    of 1

    Communication

    Models

    01
    Linear Communication
    Aristotle

    ARISTOTLE
    300 BC

    Speaker 3 key elements of persuasive


    Speech
    Occasion
    Audience
    Effect
    speech

    Ethos (Ethics) - credibility,


    authority & reliability
    02 Linear Communication

    David K. Berlo

    Pathos (Pity)- emotional BERLO (SMCR)


    appeal, vivid language, 1960
    emotional stories Source - communication skills,
    Logos (Logic) - logical attitudes, knowledge, social system,
    reasoning , presenting facts culture
    and evidences Message - content, elements,
    treatment, structure, code
    Linear Communication
    Channel - refers to the medium how
    Claude Shannon & the information flows from sender
    Warren Weaver to receiver

    03 SHANNON-
    WEAVER
    Receiver - receiver and the speaker
    should be on the same platform.

    1948
    Sender - encodes the message
    Encoder
    Channel - the medium (it may be Interactive Communication
    interrupted by noise)
    Decoder
    Receiver - decodes the message
    Noise (internal & external)
    04 Wilbur Schramm

    SCHRAMM
    1954
    Emphasizes that communication is
    Transactionsl Communication incomplete until the sender

    05 Frank Dance

    HELICAL
    1967
    receives a feedback (a circular
    cycle/interchanging roles)

    Sender, receiver message,


    feedback, semantic noise
    Three-dimensional spring-like curve
    of a helix and argued that
    Two-essential processes: coding &
    communication is cyclical,
    decoding
    contextual, continuous, non-
    repetitive, accumulative, and
    Includes a feedback loop & the
    influenced by time and experience.
    process of encoding, decoding,
    The main characteristics of a helical
    and interpretation
    model of communication is that it is
    For communication to occur,
    evolutionary.
    the encoder and decoder must
    have field experience.

    Field of experience - the factor that


    the sender and reciever mas have in
    common

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