Professional Documents
Culture Documents
COMMUNICATION
- “communicare” Latin word “to share” or “to impart”
- understand
- speak (act), listen (feedback), and observe (facial expression)
- dual/two-way process of transmitting messages from one 2. Lasswell Model of Communication
person to another - for mass communication (advertising, journalism, politics)
- a symbolic interaction between 2 or more people that influences - 1948
each other’s behavior - linear model (one-way)
LANGUAGE - principle of 5ws:
- medium through which messages are sent and received a. Who?
- verbal means of communicating or conveying meaning b. Says what?
SPEECH c. In which channel?
- mode of language d. To whom
- process of shaping into words the sound/voice/energy of breath e. With what effect?
by means of speech organs
NATURE OF COMMUNICATION
1. Communication is a process.
2. Communication occurs between 2 or more people.
3. Communication can be expressed through written/spoken
words (verbal), actions (non-verbal), or both at the same time.
ELEMENTS OF COMMUNICATION 3. Shannon-Weaver Model Of Communication
1. Speaker – source of information - 1948
2. Channel – mode of transmission - concepts:
3. Message – information, idea, thought conveyed by speaker in a. Sender (information source)
words or actions b. Encoder (transmitter)
4. Receiver – accepts the message c. Channel
5. Feedback – response, reactions, facial expressions d. Decoder (receiver)
6. Encode – conversion of ideas/thoughts into language/words e. Noise
(sender) f. Feedback
7. Decode – interpretation of message to ideas/thought (receiver)
8. Barrier – noise
9. Context – environment where communication takes place
FUNCTIONS OF COMMUNICATION
1. Regulation – communication is used to control and order
2. Social interaction - communication is used to interact with
others
3. Motivational – communication is used to uplift, inspire others
4. Emotional expression – communication is used to express
feelings
5. Information – communication is used to inform/give knowledge 4. Schramm Model of Communication
PROCESS OF COMMUNICATION - 1954
ENCODE - components:
Sender Message
Channel
TRANSMIT
TRANSMIT
Process of
Communication
Feedbac Receiver
DECODE
k
MODELS OF COMMUNICATION
1. Aristotle Model of Communication - concepts:
- 300BC a. Foe (field of experience)
- rhetoric (faculty of observing in any given case the available b. Context of relationship
means of persuasion) c. Context of social environment influencing the foe
- for public speaking d. Use of metaphors
- sender, receiver is both passive e. Mental models
- linear model (one-way) 5. Berlo Model of Communication
- description of proof - 1960
a. Logos – logic - linear model (one-way)
b. Pathos – emotions - focuses on emotions
c. Ethos – ethics - SMCR (Sender-Message-Channel- Receiver)
- components: 8. Symbolic interaction model
- symbolic interactionism theory assumes that people respond to
elements of their environments according to the subjective
meanings they attach to those elements, such as meanings
being created and modified through social interaction involving
symbolic communication with other people.