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What is

Purposive
communication?
COMMUNICATION
IN THE 21ST
z
CENTURY
z
“The art of
communication is
the language of
leadership.”

- James Humes
z

COMMUNICATION
MODELS
ARISTOTLE’S
MODEL

SPEAKER SPEECH AUDIENCE EFFECT


SHANNON-WEAVER’S
MODEL NOISE

SENDER ENCODER CHANNEL DECODER RECEIVER

FEEDBACK
OSGOOD-SCHRAMM’S
MODEL
MESSAGE

ENCODER DECODER

INTERPRETER INTERPRETER

DECODER ENCODER

MESSAGE
SCHRAMM’S
MODEL
FIELD OF FIELD OF
EXPERIENCE EXPERIENCE

SOURCE ENCODER SIGNAL ENCODER SOURCE


WHITE’S STAGES OF
ORAL COMMUNICATION
Thinking Symbolizing Expressing

Monitoring Transmitting

Feedbacking Decoding Receiving


Thank you!

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