THE EVOLUTION OF TRADITIONAL MEDIA

TO NEW MEDIA
DIFFERENT AGE OF MEDIA

• PREHISTORIC AGE
• INDUSTRIAL AGE
• ELECTRONIC AGE
• INFORMATION AGE
 PREHISTORIC AGE
Refers to the time before the existence of written
or recorded history.
The prehistoric age occurred some 4.5 million years
ago or approximately 30,000 years ago.

This era is divided into 2 periods STONE AGE

and METAL AGE.
 PETROGLYPHS
• CAN BE CARVINGS OR ENGRAVINGS
IN ROCKS OR CAVES.

PICTOGRAPHS
• REPRESENT WORDS OR PHRASES
THROUGH IMAGES AND
SYMBOLS.
 MANUNGGUL JAR

• Was excavated from the Tabon

Cave in Palawan.
• This artifacts dates back from
890 to 710 BC
• Represents the beliefs of the
early Filipino about death.
• 3,000 BCE
• Writing was developed
 3000 BC
Stone carving is an
activity where
pieces of rough
natural stone are
shaped by the
controlled
removal of stone.
 2956 BC
CAVE PAINTINGS
are painted
drawings on cave
walls or ceilings,
mainly of
prehistoric origin.
 2000 BC
MANUSCRIPT
is any document written
by hand or typewritten,
as opposed to being
mechanically printed or
reproduced in some
indirect or automated
way.
1500 BC
CUNEIFORM
Is a system of writing
It's a form of writing
done by the
Sumerians. It was
developed in Uruk as
cultural
contributions.
 200 BCE
MAIL SERVICE
 INDUSTRIAL AGE

• Pertains to a place where several factories are

located or built.

• The Industrial Age began in the 18th century in Great

Britain when the country made drastic reforms to
improve their economy.
 1400
PAPER AND
PEN
 1450
PRINTING
PRESS
 1500
TYPEWRITER
 1598
MAGAZINE
 1600
TELEGRAPH
 1620
NEWSPAPER
 ELECTRONIC AGE
• REFERS TO AN OBJECT THAT HAS ELECTRONIC
COMPONENTS, SUCH AS SENSORS AND
MICROCHIPS, WHICH FUNCTIONS ONCE IT IS
CONNECTED TO AN ELECTRICAL OUTLET.
 1849
TELEPHONE
1894
FILM
1895
RADIO
 INFORMATION AGE
• ALSO LABELED AS THE COMPUTER
AGE OR THE NEW AGE BECAUSE IT
GAVE BIRTH TO NEW MEDIA AND
DIGITAL TECHNOLOGY.
 1902
SATELLITE
 1938
COMPUTERS
 1958
VIDEO TAPE
1972
MASS
MEDIA
 1990
THE
INTERNET
1991
PHONE
 1992
WEBSITES
2000
SOCIAL
MEDIA
 2003
VIDEO CALL
SELECTED THEORIES ON MEDIA
AND INFORMATION
MEDIA RICHNESS THEORY

• ACCORDING TO THIS THEORY,

PERSONAL COMMUNICATION
METHODS, LIKE TEXTING AND
MAKING VIDEO CALLS ARE
GENERALLY MORE EFFECTIVE THAN
OTHER FORMS OF MEDIA AS THE
DESIRED MESSAGE IS SEND DIRECTLY
TO THE RECEIVER.
INFORMATION PROCESSING
THEORY

• THIS THEORY SUGGESTS

THAT HUMANS PROCESS
THE INFORMATION THEY
RECEIVE INSTEAD OF
MERELY RESPONDING TO
THE STIMULI.
 CONTINGENCY THEORY

• THIS THEORY SUGGESTS

THAT FACE TO FACE
COMMUNICATION IS THE
MOST NATURAL METHOD OF
COMMUNICATION
MEDIA NATURALNESS THEORY

• ARGUED ABOUT THE

INFLUENCE OF
TECHNOLOGY AND OTHER
VARIABLES IN
ORGANIZATION.
MEDIA SYNCHRONIZATION
THEORY

• ACCORDING TO THIS
THEORY IT IS BETTER IF
PEOPLE WHO NEED TO
COMMUNICATE ARE ALL
PRESENT AND AVAILABLE
AT THE SAME TIME.
CHANNEL EXPANSION THEORY

• SUGGESTS THAT AN INDIVIDUAL

CHOOSES A TYPE OF MEDIA TO USE
FOR COMMUNICATION BASED ON
HIS EXPERIENCE IN HANDLING
THAT TYPE OF MEDIA ALONGSIDE
THE PERSON HE NEEDS TO SPEAK
WITH AND WHAT THEIR TOPIC IS
ALL ABOUT