Professional Documents
Culture Documents
ANJALI RAWAT-69
PAVAN VASE-57
SANJAY KUMAR-40
JAYA PRAKASH-07
ABHINANDAN JAIN-
Problem identification
Awareness activity:- FirstCry spends around Rs
20 crore and has presented one million gift boxes to
new mothers in hospitals across the country as part
of its new micro-marketing strategy.
2. People are aware about the brand but, first cry is failing to
create interest ,desire and action?
Communication objective
1. Create interest in the mind of customers.
2. Create desire in the mind of consumer.
3. Make customers buy products.
# all three aspects will be covered by the campaign name
“beyond childhood” in which parents of children's coming
under age group of 6 to 12 are going to participate in
various competitions held during the workshop.
Message strategy
• MESSAGE CONTENT- POTENTIAL APPEAL
• MESSAGE SOURCE –COMMON PEOPLE
• COMMUNICATION CHANNEL- DIRECT INTERACTION ( BEYOND CHILHOOD)
WORKSHOP.
• MESSAGE FORMAT- PRINT