MARKETING PLAN

AND BUDGET

GOOD
BUDGET PROFIT MARKETING
PLAN
 HELLO! 2

I am Moms
I am here because I love to
give presentations.
Thank you for the
invitation and opportunity
 SKEMA MARKETING PLAN
3

Mengatasi masalah sehari-hari

(Problem solving atau correction action)

Melaksanakan pekerjaan langsung

(direct operating job):
• Meeting dengan klien
Pekerjaan rutin/harian • Menjual produk
• Membuat laporan
Pekerjaan
Action Plan
Program Improvement / Perbaikan Melakukan pekerjaan koordinasi atau monitoring
sistem

Action Plan bukan pekerjaan sehari hari

Action Plan melakukan pekerjaan bersifat
strategi, melakukan perbaikan atau
memperbaiki sistem
 GOOD MARKETING PLAN
4

Financial Goals
Positioning Strategy
Brand Strategy
Product or Service Overview
Detailed Goals by Product, Distribution Channel &/ or customer segment
Sales Plan
Major Marketing Campaign
Detailed Budget
Dates to Review Progress
Marketing Budget
5

Misi/target
Target Market/audience, B2C / B2B ?
Besarnya persaingan
Resource (Sumber Daya) yang tersedia:
- presentase penjualan
- perbandingan media pemasaran
 6

“
“Profit planning and control maybe broadly as defined as sistematic and
formalized approach for accomplishing the planning, coordinating and control
responsibility of management”
-Glenn A. Welsch-