THE POWER OF THE

MIND: THE WHOLE

BRAIN THEORY
 What is the Whole Brain Theory?
• In 1861, Paul Broca conducted a
study on the language and left-right
brain specialization on a patient who
had problems with language. After
several tests, Broca theorized that
some language functions reside on
the left side of the brain.
 “Split-Brain Theory”
• Dr. Roger Sperry conducted a study for epilepsy. Sperry
explained that the brain has two hemispheres that
perform tasks differently from each other. He discovered
that the left hemisphere of the brain was performing
tasks that were intuitive, creative, and synthesizing; while
the right hemisphere of the brain was more adept with
analytical, logical, reasoning, and critical thinking.
 “The Triune Brain Theory.”
• Dr. Paul MacLean identified three distinct parts of the brain,
namely: neocortex, limbic system, and reptilian complex,
• the neocortex or rational brain is responsible for intellectual tasks
such as language, planning, abstraction, and perception
• the limbic system or the intermediate brain is responsible for the
motivation and emotion involved in feeding, reproductive behavior,
and parental behavior.
• the primitive brain or the reptilian complex, which controls the self-
preservation and aggressive behavior of humans similar to the
survival instincts of animals.
 “Brain Dominance Theory”
• Ned Herrmann - “Father of Brain Dominance Technology.”
• People normally have a more dominant part of their body, like a
more dominant leg, eye, or arm, which a person often prefers to
use. Herrmann extended this dominance theory to the brain
which he concluded to having not just two parts but four, the
upper left and right hemispheres, and the lower left and right
limbic halves. They are all connected to each other.
 Herrmann’s Four Dominant Quadrants

• Upper Left (A) Cerebral Mode –ANALYTICAL

• Lower Left (B) Limbic Mode –ORGANIZED
• Lower Right (C) Limbic Mode –INTERPERSONAL
• Upper Right (D) Limbic System –IMAGINATIVE
 QUADRANT KEY WORDS PREFERRED
ACTIVITIES
A Logical factual, critical, Collecting data, listening to
Analytical Thinking technical, quantitative, informational lectures, reading
abstract, impersonal textbooks, judging ideas based
on facts, criteria, and logical
reasoning
B Conservative, structured, Following directions,
Sequential Thinking organized, detailed, planned repetitive detailed homework
problems, time management
and schedules, planning and
organizing
C Emotional, spiritual, feeling, Listening to and sharing ideas,
Interpersonal sensory, kinesthetic looking for personal meaning,
Thinking sensory input teamwork, win-
win situations
D Visual, holistic, intuitive, Looking at the big picture,
Imaginative innovative, conceptual taking initiative, simulations
Thinking (“what if questions”), visual
aids, appreciate beauty of a
problem, brainstorming,
visionary
RESPONDS WELL TO
Technical or financial
information, theories,
charts and graphs, formal
approach, data heavy
content
Agendas, goals and
objectives, simple graphs
and presentations, stickler
for time, step-by-step
procedures before
concluding
Creative and free flowing
activities, experiential
activities like music and art,
people-centered activities
and discussions
Fun activities, humor,
future oriented activities,
experimentation, thought
provoking and challenging
situations, visuals
VULNERABILITIES
Too focused, may miss
synergistic opportunities,
favors individual vs. group
work, tends to place facts over programmer, finance
people, problems with
delegating
Reluctant to changes, tends to
miss the big picture, does not
appreciate innovative ideas,
avoids dynamic situations
Dislike for routine and
structured activities, tendency
to be impulsive and
emotional. Often misses out
on details
Can be impractical, tend to
overlook details, may tend to
procrastinate especially if they
do not like what they are
doing like repetitive tasks,
difficulty in prioritizing
TYPICAL
OCCUPATIONS
CEO of technical
organizations, stock market
broker, chemist, computer
manager
Technical manager,
operations manager,
bookkeeper, drill sergeant,
supervisory nurse,
construction engineer
Marketing, sales, real estate,
elementary school teacher,
social worker, counselor,
secretary
Artist, entertainer,
musician, entrepreneur,
strategic planner, creative
writer, film director
..\Downloads\Video\What percentage of your
brain do you use- - Richard E. Cytowic -
YouTube.mkv
 Mind Mapping
• A mind map is a diagram used to represent ideas or
information branching from a central key word or idea and used
as an aid in study, organization, problem solving, decision-
making, and writing.
• Mind maps are useful visual tools that help in linking together
concepts and information in such a way that the interconnection
and interrelation of these are clearly laid out and easily
accessible to help in problems solving and for reference and
review.
 Five essential characteristics of mind
mapping:
• The center image represents the main idea, subject, or focus.
• The main branches radiate from the central image.
• The branches comprise a key image or word drawn or printed on its
line.
• Twigs represent the lesser topics.
• The branches form a connected nodal structure.
 Using Mind Maps Effectively
• Use Single Words or Simple Phrases – in mind maps, single, strong
words, and short meaningful phrases can convey the same meaning more
potently.
• Print Words – joined up or indistinct writing is more difficult to read.
• Use Color to Separate Different Ideas – color can help to show the
organization of the subject.
• Use Symbols and Images – pictures can help you to remember
information.
• Use Cross-Linkages – information in one part of a mind map may relate
to another part.