English 103b

Communication in IT

By DANTE M. HALLASGO

Copyright © 2002 by Harcourt, Inc. All rights reserved.

LEARNING
LEARNING GOALS GOALS
• State the definition of communication
• State the difference between one-way
communication and two-way communication
• State the vertical and lateral communication
channels
• Explain the three major communication
media: written, oral and electronic by giving
examples

Copyright © 2002 by Harcourt, Inc. All rights reserved.

What
What is
is communication?
communication?
• Communication is the process of sharing ideas,
information, and messages with others in a
particular time and place. Communication
includes writing and talking, as well as
nonverbal communication (such as facial
expressions, body language, or gestures), visual
communication (the use of images or pictures,
such as painting, photography, video, or film),
and electronic communication (telephone calls,
electronic mail, cable television, or satellite
broadcasts). © PhotoDisc

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Elements
Elements of
of the
the Communication
Communication process
process

Sender Message Channel Receiver

Feedback

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One-way
One-way and
and two-way
two-way
communication
communication
• Information flows only in one
One-way
One-waycommunication
communication direction –from the sender to the
receiver with no feedback
• A much common way of
communication because it is faster
and easier for the sender and there is
no trouble from disagreement.
• There may be mistakes in
transmission of information.

Copyright © 2002 by Harcourt, Inc. All rights reserved.

One-way
One-way and
and two-way
two-way
communication
communication
• A process in which
information flows in two-
One-way
One-waycommunication
communication directions –the receiver
provides feedback and the
sender receptive to the
feedback.
Two-way
Two-waycommunication
communication • It is more accurate and
fewer mistakes in
transmission.
• But it is time-consuming
and more difficult for the
sender.

Copyright © 2002 by Harcourt, Inc. All rights reserved.

Channels
Channels of
of communication
communication

• Vertical communication channels

• Lateral communication:

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Channels
Channels of
of communication
communication
• Information passes downwards or upwards
in the organization.
• Downward communication means that the
Vertical manager tells employees about a decision
Verticalcommunication
communication that has been already made. It allows
decisions to carried out quickly.
• Upward communication refers to employees’
giving feedback to the manager about the
decision. It helps managers to understand
employees’ ideas on the decision.

Copyright © 2002 by Harcourt, Inc. All rights reserved.

Channels
Channels of
of communication
communication
• People in the same
level within an
Vertical
Verticalcommunication
communication organization pass
information to each
other.
Lateral
Lateralcommunication
communication • It can strengthen the
understanding and
coordination between
people in different
departments.

Copyright © 2002 by Harcourt, Inc. All rights reserved.

Channels
Channels of
of communication
communication
Figure 22-2 Vertical and lateral communication

Board of directors

Financial Marketing
dept. dept.

Employees Employees

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Communication
Communication media
media
• Written communication media
• Oral communication media
• Electronic communication media

© PhotoDisc

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Communication
Communication media
media
• Communication through:
Letters,Memos, Reports,
Forms , Notice boards and
Written
Writtencommunication
communication Internal magazines or
newspapers
• Messages can be revised
several times.
• The sender can not receive
immediate feedback.

Copyright © 2002 by Harcourt, Inc. All rights reserved.

Question
Question for
for critical
critical thinking
thinking

• There are various types of written

communication: letters, memos,
reports, forms, notice boards,
internal magazines and newspapers.
Could you briefly explain what each
of them may be used for?

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Communication
Communication media
media
• Face-to-face discussions,
telephone conservations,
Written
Writtencommunication
communication formal presentations and
speeches
• Advantages: Questions can
be asked and answered
Oral
Oralcommunication
communication directly; feedback is
immediate; and the sender’s
attitude can be sensed.
• Disadvantages: few
permanent records

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 Communication
Communication media
media
• Communication through
Written communication electronic media such as
mobile phone, paging
devises, lap top computers,
E-mail, fax machines, and
Oral communication electronic notice boards
• Messages can be delivered
instantly, over long
Electronic communication distances, and to a large
number of people.
• But not all people have can
access to the media.
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Question
Question for
for critical
critical thinking
thinking

• Good communication is important

to a business. There are different
channels of communication, and
various communication media for
us to choose. Can you explain how
you can achieve good
communication in the business?

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Information
Information technology
technology

• Information Technology,
processing and distribution
of data using computer
hardware and software,
telecommunications, and
digital electronics.

© PhotoDisc

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