Professional Documents
Culture Documents
Communication
• Effective communication process
• Choice of Communication medium
• Barriers to effective communication
• Removing Barriers to effective communication
• Types of communication Network
• One way or two way communication
• Other types of communication
14/03/2024 A level Business 1
Learning objectives of
Business Communication
• Understand what is meant by effective communication
• Appreciate the importance of feedback, choice of medium and clarity of message in
achieving effective communication
• Analyse the advantages and disadvantages of the different communication methods or
media
• Evaluate their application in different situations
• Understand the causes of ineffective communication – the barriers to communication and
how to overcome them
• Analyse the differences between one- and two way, vertical and horizontal, formal and
informal communication
• Evaluate the application of different communication networks
Importance Cost
Speed
of a record
of the
message
Choice
Need for of Amount of
discussion Medium information
of contents
of message
Size/
Need for
Spread of
clarity
Business
Chain
Vertical
Wheel
Circle
integrated