favoritism

discrimination

bashing
Can you recall an
experience where you
are wrongly judge by
other people around
you?
2
BIAS vs.
PREJUDI
CE
 • The human tendency to make
BIA systematic errors in judgment
or when making decisions
S based upon certain thinking,
thoughts, or preconceived
notions.
• unfairness

4
Examples:
 1. Picking articles or stories that are pleasing to the
owners of the media organization or network.
▹ 2. Selecting media stories based on what will please
advertisers
5
 “
Bias is hard to identify in ourselves because it
is unconscious, and we do not recognize it
when we see it. And so we believe it when we
say "Well I've got nothing against these
people, personally, if they behave properly."

6
Look
Vitamin A is an important nutrient. It is
for used to make rhodopsin, a pigment in
the our eyes. Thus, Vitamin A is necessary
bias for healthy vision. People can develop
night blindness if they do not get
enough of it. Carrots are excellent
source of vitamin A. Carrots should be a
part of your daily diet.

7
Look Vitamin A is an important nutrient. It is used to
for make rhodopsin, a pigment in our eyes. Thus,
Vitamin A is necessary for healthy vision.
the People can develop night blindness if they do
bias not get enough of it. Carrots are excellent
source of vitamin A. Carrots should be a part of
your daily diet.
At first, this paragraph seems to offer good information.
Would you be more skeptical if you learned that it was written
by people who grow carrots commercially? How would your
opinion change?

8
PREJUDICE

9
PREJUDI ▹ A prejudgment, an assumption
CE made about someone or
something before having
adequate knowledge to be able
to do so with guaranteed
accuracy.
▹ discrimination

10
1. 1. Some people may consider all Muslim women to be illiterate and
uneducated. This is actually a prejudice against religion and gender.
2. Women are not allowed to drive in Saudi Arabia and they are required to
walk behind the man who is with them.

11
12
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ivities/

13
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14
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15
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