looking for a partner

About Ureika
• Based in Waterloo Ontario
• Part of Communitech
(supported by the Venture Services Group)
• We’ve been working on conservation since 2007 with design
entries into various European competitions (Postal Code)
• Founder | CEO, Navid Sadikali Navid@ureika.com Helped
end the printed film industry @ Agfa | Renewable Energy
Advocate
• Chief of Design | Iles Guran iles@ureika.com Designer
who’s help many industries @Bonzai Design

The Grab The Problem The Solution The Opportunity The Promise
 The Grab
We’re seeking a forward thinking utility as
a partner to pilot a conservation platform that
will not only engage 80%+ of your customers
but also positively transform
how customers see your brand.

The Grab The Problem The Solution The Opportunity The Promise
 The Problem
Currently, there’s a large disconnect

Consumer Utility Regulator

The Grab The Problem The Solution The Opportunity The Promise
 The Problem
Utilities have no time, but very big demands.

The Grab The Problem The Solution The Opportunity The Promise
 The Problem
You implement various independent programs
to achieve conservation that require a lot of
repeated work.

The Grab The Problem The Solution The Opportunity The Promise
 The Problem
Participation rates in conservation are lower
than you’d like and consumers don’t really
understand their energy usage patterns.

The Grab The Problem The Solution The Opportunity The Promise
 The Solution
Our product is a service.
We use print and web technology to generate
positive, ongoing behavioral change.

Utility Bill Online Direct Mail Social Handheld

The Grab The Problem The Solution The Opportunity The Promise
 The Solution Web Portal

Utility Bill Stamp

Utility Data Ureika Platform Consumers

The Grab The Problem The Solution The Opportunity The Promise
 The Solution
We engage your customers.
Engagement leads to
80%+ participation with
neighbour-compare and
targeted messaging.
We don’t throw away your existing efforts, we
channel and multiply them within the system.
The Grab The Problem The Solution The Opportunity The Promise
 The Solution
For the CEO: We help you transform
your company brand from a simple
power provider to an energy service provider.
Raising the satisfaction of
your customers and building brand
value for your organization.

The Grab The Problem The Solution The Opportunity The Promise
 The Solution
How it works:
1) We take data you already have
2) We transform it
3) Users start to really understand usage
4) Mass conservation starts to take place

The Grab The Problem The Solution The Opportunity The Promise
 The Opportunity
We’re looking for a utility partner to pilot our
technology in a test group of about 25,000
homes. By piloting in a market study we can
benchmark the % reduction in usage, and
% participation based on the Ureika platform.

The Grab The Problem The Solution The Opportunity The Promise
 The Opportunity
Money: We’ll sign an agreement that allows
you to get this technology at NO COST, and
covers the cost of an integration person.
Source: We plan to fund this using the OPA
Conservation Fund which we’d like to
apply for by August 2011.

The Grab The Problem The Solution The Opportunity The Promise
 The Opportunity
On top of what we’ve already mentioned
we’ll also be generating lots of excitement
and a positive image within your community.

The Grab The Problem The Solution The Opportunity The Promise
 The Promise
In short, we’ll positively boost your brand
image, implement a pilot program for an
exciting new conservation system (that’s
already been proven in 13 million homes
in the U.S.), and we’ll allow you to do this
at NO COST to you.

The Grab The Problem The Solution The Opportunity The Promise
utilities
consumers
disconnect
culture of
conservation
Printed Statements
how it works
for the community
& guelph hydro

be a leader in
conservation
Online Energy Portal
building
connections
for the community
& guelph hydro

discounted
software
looking
for a pilot
community