WHO’S LINE IS IT?

“WE FIND WAYS.”

Banco de Oro (BDO)

THE MILKIEST
EVER
Nescafe Creamy White
BATANG MAY LABAN

Bonakid
I LOVE YOU
SABADO

Jolibee
 PARA SA MALINIS AT
BANGONG TUMATAGAL

Surf FabCon
MACHO GANADO

Mang Tomas Siga and Spicy

TIBAY ARAW-ARAW

Bear Brand
PARA LAGING GOOD VIBES

Dolfenal
O’ BARR SA SARAP

Fudgee Barr
THE TAPAL
KING
Bostik Super Vulca Seal
CHAO PANALO

Chao King Pork Chao Pan

SHINE LIKE A
PRINCESS

Johnson's Shiny Drops Shampoo

NOTHING WORKS
BETTER
Double Control Diatabs
LABAN SA SAKIT

Ceelin Plus-Proteksyon Plus

BASTA LAGUNDI

Plemex
IT’S FINGER LICKIN
GOOD
KFC
 BETTER STAIN
REMOVAL IN 1 WASH

Ariel
 Propaganda Presentton Subtitle

Publicly to promote something: information

put out by an organization or government
to promote a policy, idea, or cause
misleading publicity: deceptive or distorted
information that is systematically spread.
 Basic Propaganda Strategies
1.Bandwagon - Presentton Subtitle

persuading consumers
by telling them that
others are doing the
same thing.
2. Testimonial -
when a product is
sold by using
Presentton Subtitle

words from
famous people or
authority figures.
3. Transfer - when a
product is sold by the
name or picture of a
Presentton Subtitle

famous person or thing

but no words from the
said person or thing.
4. Repetition -
when the product‘s
Presentton Subtitle

name is repeated at
least four times in
the ad
5. Emotional Words -
words that will make
a consumer feel
Presentton Subtitle

strongly about
someone or
something are used.
Presentton Subtitle
1. The ladies sing…Caronia…Caronia…Caronia
2. The father in the commercial of PLDT NDD said to his
son “Kung saan ka masaya,suportahan taka.
Presentton Subtitle
3. Manny Pacquiao says “Hindi ako takot umaray,may
Alaxan FR naman”,expert sa body pain, bilis magpagaling.
4. Alden Richards and Maine Mendoza sing Paniwalaan
Mo in the endorsement of Mc Donalds.
5. Six women who are washing their clothes using Ariel 7.50
endorsed the product.
1. Repetition
2.Emotional Words
Presentton Subtitle

3.Testimonial
4. Transfer
5. Bandwagon
Presentton Subtitle