BELIEF SYSTEM LC

2.2
Belief systems are the stories we tell ourselves to
define our personal sense of "reality". Every human
being has a belief system that they utilize, and it is
through this mechanism that we individually, "make
sense" of the world around us

Faith based on a series of beliefs but not formalized

into a religion; also, a fixed coherent set of beliefs
prevalent in a community or society
 BELIEF SYSTEM LC
2.2
BUDDHISM
• A religion and dharma that encompasses a variety
of traditions, beliefs and spiritual practices largely
based on teachings attributed to the Buddha.

The Essence of Buddhism

• The “middle way of wisdom and compassion.”
• 2,500 year old tradition.
 The 3 jewels of Buddhism:
 Buddha, the teacher.
 Dharma, the teachings.
 Sangha, the community.
 BELIEF SYSTEM LC
2.2
BUDDHISM

Four Noble Truths

1. There is suffering in the world. To live

is to suffer

2. The cause of suffering is self-

centered desire and attachments.
 BELIEF SYSTEM LC
2.2
BUDDHISM

Four Noble Truths

3. The solution is to eliminate desire and

attachments.

4. To reach nirvana, one must follow the

Eightfold Path.
BELIEF SYSTEM LC
2.2
 BELIEF SYSTEM LC
2.2
ISLAM
• The religion of the Muslims, a
monotheistic faith regarded as
revealed through Muhammad as the
Prophet of Allah
• The Koran as a book is comparable in
length to the Gospels
• Muslim believe that Islam is the
perfection of the religion
 BELIEF SYSTEM LC
2.2
ISLAM

The Five Pillars

1. Belief
2. Worship
3. Fasting
4. Almsgiving
5. Pilgrimage
 SIX ARTICLES OF BELIEF LC
2.2
1. Belief in one God (Allah)
2. Belief in all the prophets and messengers sent by God.
 124,000 prophets, of whom 313 are also messengers
 25 of these messengers are very important (mentioned
in the Quran)
3. Belief in the books sent by God:
 The Suhuf scripts of Abraham
 The Tawrat sent to Moses--Torah
 The Zabur sent to David--Psalms
 The Injil sent to Jesus--Gospels
 The Qur'an sent to Muhammad--Koran
SIX ARTICLES OF BELIEF LC
2.2
 4. Belief in the Angels of whom four are held in
high esteem and are named in the Quran and the
Hadith (additional book about M)
 Like Gabriel who spoke with M
 5. Belief in the Day of Judgment when you die and
in the life after death
 Heaven and hell
 6. Belief in Fate (predestination) Muslims believe in
divine destiny
 God wrote down all that has happened and will
happen
New-Product Development Proces
s
1. Idea generation
2. Idea screening
3. Concept development and testing
4. Marketing strategy development
5. Business analysis
6. Product development
7. Test marketing
8. Commercialization