INSTRUCTION: ILLUSTRATE THE CONTENT LIFECYCLE FOR YOUR BUSINESS | EXAMPLE OF

GREENO PROVIDED FOR REFERNECE

AWARENESS:
Use Top of the Funnel (TOFU) content to raise awareness about
GREENO’s products including Juices, Shakes, Smoothies, Salads
and even Baked Cookies. The objective here is to ensure
prospects understand your brand, your products and services
and where they can establish a permanent connection with you
for future.

CONSIDERATION:
Use Middle of the Funnel (MOFU) content to
drive consideration for your brand. GREENO
engages customers to consider them for
ordering lunch from home and excite
consumers with trendy seasonal offerings. The
brand also leverages Consumer Choice Award
recognition to drive consideration.

PURCHASE:
Use Bottom of the
Funnel (BOFU)
content to drive
purchase. GREENO
drives conversion
using promotional
offers and free
delivery option

C1 - Internal use