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Methodology
Business Research Methods
Terminologies
• Concept • Hypothesis
• Construct • Model
• Proposition • Research problem
• Operational Definition • Theory
• Variable • Paradigm
• Law • Framework
Concept
• A Concept is a generally accepted collection of meanings or
characteristics associated with certain events, objects,
conditions, situations, and behaviors
Independent Dependent
Variable Variable
Presumed cause Presumed effect
Stimulus Response
Predicted from... Predicted to...
Antecedent Consequence
Manipulated Measured outcome
Hypothesis
• A conjectural statement of the relation
between two or more variables
Types of Hypothesis
• Descriptive hypotheses
• Relational hypotheses
Theory
• A theory is a set of statements that organize
a large body of facts (laws) into a single
explanatory system, in a nutshell a theory is
an explanation for a set of facts
• A theory is a statement or set of statements
about the relationships among variables
Paradigm
• A paradigm is a perspective way of thinking
about a branch of science that includes all
of assumptions and theories that are
accepted as true by a group of scientists
Model
• A model is defined here as a representation
of a system which is constructed for the
purpose of studying some aspect of that
system or the system as a whole
Law
• A law is a statement that certain events are
regularly associated with each other in an
orderly way
• Laws are probabilistic