TREND

• Is defined in various ways

• In the field of ARTS,FASHION,MUSIC,
FOOD,ECONOMICS,MEDICINE,COSMETICS,TR
AVELS
 Is a pattern of group behavior that lasts for
a long period of time.
 It can affect your life and shape your future .
EXAMPLES TRENDS OF TODAY
3-D PRINTING

ONLINE TICKETING

CASHLESS TRANSACTIONS

TOUCHSCREEN DEVICES
 Sociologists view trend as a collective behavior
or mass involvement which is acceptable to
society and shows a line of historical
continuity- it can be downplayed today but
can resurface sometime in the future.
 Ex. Tight pants and bell bottom pants in
1960’s
 Now tight pants made a comeback in a form
of skinny jeans.
 Examples:
 Commerce as an academic course became a
trend for a long period of time in the past until
new courses such as computer engineering,
nursing,HRM, became popular and in demand.
 Now commerce made a comeback due to
hightened globalization.
 Trendsetter
A person who starts a trend

His act/event has attracted

attention,earned acceptance and
created strong interest.
 Trendspotting

–Refers to the study of trends

and the way they develop and
affects society.
• COOL HUNTING- is a hunt for those things that
will become popular before they are popular

• TREND ANALYSIS-is based on trendspotting

but it extends this into developing future
scenarios
 Characteristics that a Trendspotter should
possess.
1. Adopt a beginners mind
2. Know why and what you are looking for
3. Move and search in many places
4. Beware with the Obvious
5. Never judge something as good or bad
6. Be sensitive in looking for signals
7. Look for shifts rather than novelties
8. Spot for combinations of things
9. Find reasons for something
 FAD
• Is a short term,while a trend is long term. But
both always confront us our life faces constant
change.
• Short-lived/Quickly faded away

• Ex. Gangnam style song,Trumpets,mannequin

challenge.