Chapter 4

PRESENTATION AND ANALYSIS OF DATA

This chapter of the paper presents the data gathered from
the 110 senior high school students of De La Salle Araneta
University who served as respondents of this research. It also
provides the analysis and interpretation of data that has been
organized according to the research questions enumerated in
the second chapter of this paper.
Demographic Profile of the Respondents
This section is composed of figures and tables
relative to the demographic information given by the
respondents in the questionnaire. This included data
on sex, senior high school academic strand, and weekly
allowance. Although not central to this research, these
data helped contextualize the findings and the
formulation of appropriate recommendations.
OPTION 1
The respondents were asked to identify their sex. Figure 1
shows the distribution of the respondents in terms of this
variable.

47% Male
53% Female

Figure 1. Distribution of Respondents by Sex

 47% Male
53% Female

Figure 1. Distribution of Respondents by Sex

What can be said about this data?
Fifty-eight of the 110 senior high school students (53%)
who participated in the survey are females.
What does this tell you about your respondents? (Quite
important if the sampling used is purposive.)
 What does this tell you about your respondents? (Quite
important if the sampling used is purposive.)
These respondents have been selected through purposive
sampling with the condition that they identify themselves to
have taken an interest in KPOP music to a certain degree. This
implies that in the case of these respondents, there are more
female senior high school students who have openly
expressed their interest in this genre of music as compared to
their male counterparts.
OPTION 2
The respondents who were randomly selected were asked
to identify their sex and the senior high school strand they
belong to. Figure 1 shows the distribution of the respondents
in terms of both of these variables.
30
26
25 24
Frequency of Respondents

20
16
15
15 13
11 Male
Female
10

5 3
2
0
ABM A&D HUMSS STEM
SHS Academic Strand

Figure 1. Distribution of Respondents by Sex and SHS Academic Strand

 30
26
25 24

Frequency of Respondents
20
16
15
15 13
11 Male
Female
10

5 3
2
0
ABM A&D HUMSS STEM
SHS Academic Strand

Figure 1. Distribution of Respondents by Sex and SHS Academic Strand

The respondents chosen to participate in this research have
been randomly selected through stratified sampling. With a
frequency of 50 that accounts for 45.45 percent of the total
sample, majority of the respondents to the survey conducted
in line with this research belonged to the Science, Technology,
Engineering and Mathematics (STEM) strand.
 In general, the female respondents with a frequency of 58
(53 percent) outnumber the male respondents by a small
margin. Continue if there are other details that you wish to
highlight from the data.
Respondents were also asked to provide information
regarding their weekly allowance.
40
35
35
Frequency of Respondents

30 28
25
20
16
15 14
10
10
5
5 2
0
1-150 151-300 301-450 451-600 601-750 751-900 901-1050
Weekly Allowance in Pesos

Figure 2. Distribution of Respondents by Weekly Allowance

 40
35
35

Frequency of Respondents
30 28
25
20
16
15 14
10
10
5
5 2
0
1-150 151-300 301-450 451-600 601-750 751-900 901-1050
Weekly Allowance in Pesos

Figure 2. Distribution of Respondents by Weekly Allowance

Based from the data provided in Figure 2, 32 percent of the
respondents receive a weekly allowance that ranges from
PhP601.00 to PhP750.00. Furthermore, the mean weekly
allowance of the 110 respondents is PhP635.00 with a
standard deviation of PhP55.00. Make other comparisons that
you have noticed in your data. You can also look into the
weekly allowances received by females compared to males.
Respondents’ Perception of Online Shopping
This section is devoted to presenting, analyzing, and
interpreting data gathered through the survey relevant
to the respondents’ perception of online shopping.
Information regarding this variable is based on their
responses to 24 items in the questionnaire. In each of
these statements, respondents were asked to rate their
level of agreement along a five-point Likert scale that
includes Strongly Disagree (SD), Disagree (D), Neutral
(N), Agree (A), and Strongly Agree (SA).
 Furthermore, the 24 statements are categorized
according to four subscales of perception on online
shopping: convenience, security… Data on each of
these subscales are presented separately.
The distribution of respondents based on their
responses, the mean and standard deviation of their
collective responses, and the interpretation of this
mean based on the Likert scale used is provided by the
succeeding tables.
 FREQUENCY OF RESPONDENTS
STATEMENT sd INTERPRETATION
SD
SD D
D N
N A
A SA
SA
1.
1. [Actual
[Actual statement
statement 1
1 in
in
the survey
the survey 13 35 11 33 18 3.07 0.68 Neutral
questionnaire] 13 35 11 33 18 3.07 0.68 Neutral
questionnaire]

Table 1. Sample Weighted Mean of the Respondents’ Level of Agreement to

Statements Regarding Their Perception of Security in Online Shopping
Table 1 shows the data on the responses of samples to the
seven statements in the questionnaire relative to their
perception of how secure online shopping is. Based on the
information, the highest mean was recorded at 4.28 for the fifth
statement. When interpreted, this means that respondents
strongly agree that imply statement here.
 In general, the respondents registered a strong
agreement toward four of the seven statements. The
weighted mean for these statements is computed at
3.85 with a standard deviation of 0.71 implying that the
respondents collectively agree that online shopping is a
secure mode for purchasing products.
Table 2 shows the data on the respondents’
perception of convenience in online shopping…
 Chapter 5
CONCLUSIONS AND RECOMMENDATIONS
This chapter contains the conclusions drawn from
the analysis and interpretation of the data discussed
in the preceding chapter and the recommendations of
the researchers based on the conclusions.
Conclusions
Based on the findings of the study, the following
conclusions were drawn:
1. Majority of senior high school students of De La
Salle Araneta University for the second term of the
academic year 2017-2018 are females with the Science,
Technology, Engineering, and Mathematics track
accounting for the highest number of enrollees. On the
average, SHS students receive PhP635.00 allowance per
week.
 2. DLSAU-SHS students have a positive perception
towards online shopping in terms of security, and
convenience but do not perceive products sold online
to be of good quality.
3. There is no significant relationship between the
weekly allowance of DLSAU-SHS students and their
perception on online shopping.
Recommendations
Based on the conclusions, the following recommendations are proposed:
1. Online retailers because must improve the selection of the products
they sell online by raising quality standards that are in line with the
expectations of consumers, including SHS students. What else can they do
based on the conclusions drawn?
2. Who are the other beneficiaries of the research mentioned under
“Significance of the Study?” What can you suggest to them based on your
conclusions?
3. Future researchers may consider doing a correlational research on
consumers’ perception on online shopping and their income or socio-
economic status. Experimental researches that seek to evaluate
interventions that may help improve consumer perception on the quality of
online products may also be conducted to inform online retailers of
innovative practices that can increase their sales.