TELIASONERA

A NORDIC INVESTOR IN EURASIA

TABLE OF CONTENT

1. Introduction

2. Industry analysis

3. Main challenges & strengths

4. Resources & competencies

5. Recommendation

6. Quiz time : )
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 ABOUT THE COMPANY
• Founded in 1853

• Present in Denmark, Estonia, Finland, Latvia, Lithuania, Norway and

Sweden

•
Services

Internet & Cloud

Networking

Voice, Mobile Data & IOT

3
 POLITICAL

PEST
TECHNOLOGIC
AL ANALYS ECONOMIC

IS
SOCIAL

4
 STRATEGIC PRIORITIES
• Strengthening and creating leading market positions

• Achieving balanced growth and profitability

• Securing high quality networks and services

• Providing new services, like mobile broadband

• Securing strong corporate governance and risk

management

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Reference: https://www.teliacompany.com/globalassets/telia-company/documents/reports/2009/annual-report/teliasonera-company-presentation-2009-en.pdf, viewed 22 October 2020.
 STRATEGIES ADOPTED
• Generation of local employment opportunities

• Use of local brand name as a tactic to achieve success in

native regions

• Successful alliances and acquisitions

• Investing in local regions

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Reference: https://www.teliacompany.com/globalassets/telia-company/documents/reports/2009/annual-report/teliasonera-company-presentation-2009-en.pdf, viewed 22 October 2020.
 RIVALRY AMONG
COMPETITORS
• Relatively low-main competitors
are: Tele2, telenor, TDS group
NEW ENTRANTS
• LOW: Huge setup
costs
• Political instability SUBSTITUTE PRODUCT
•LOW: Lack of fixed
PORTER'S networks in Eurasia promote
Five TeliaSonera- its core
businesses and added services
BUYERS FORCES
• Europe: HIGH since most
alternatives provide same
services at more or less the
same cost
• Asia: Relatively LOW since SUPPLIERS
better infrastructure and • LOW: Strong
technology than local infrastructure and
providers resources
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Reference: Owler 2016, accessed October 24, https://www.owler.com/company/teliacarrier

NOT ALL THAT GLITTERS IS
GOLD.
WEAK
INSTITUITIONAL
SETTINGS

CHALLENG
AMBIGUITY
ES
LIABILITIES IN TERMS
OF INVESTMENT

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• TeliaSonera was able to circumvent the liabilities of its foreignness by large
infrastructural investment, giving away a variety of job opportunities.

• Technology expertise reflected in infrastructure investments expedited the

government relations and related bureaucratic issues.

• It also utilises the know-how in

communications infrastructure
investments.
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 PURPOSE
Bringing the world closer

VALUES

•Innovate •our customers •execution

•lead  •each other •teamwork
•speak up  •our world  •our operations
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Reference: Purpose and Values, TeliaCompany, https://www.teliacompany.com/en/about-the-company/purpose-and-values/, viewed 24 October 2020.

 #1 #1
the most happy the most satisfied
business customers mobile customers

#1 >99%
Telia Carrier has the 4G population coverage in
#1 IP backbone the Nordics

ANNUAL AND SUSTAINABILITY REPORT

2019

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Reference: TeliaCompany Annual and sustainability report 2019.

 TECHNOLOGI COMPETITIV
CAL VRIO

?
DEVELOPMEN E
T ADVANTAGES

CUSTOMER
RELATIONS

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Reference: TeliaCompany Annual Report, 2016, https://annualreports.teliacompany.com/en/2016/our-company/how-we-create-value/, viewed 24 October 2020.

 • Experience & expertise in the field of telecommunications
• Strong customer understanding
• Understanding of market conditions & business opportunities in
each region

• Readiness to enter into partnerships

• Alliances with companies in the region

• Strong business & government ties in Eurasia

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Reference: Canan Mutlu, TeliaSonera: A Nordic Investor in Eurasia.

 • Experience & expertise in the field of telecommunications
• Strong customer understanding
• Understanding of market conditions & business opportunities in
each region

• Readiness to enter into partnerships

• Alliances with companies in the region

• Strong business & government ties in Eurasia

14

Reference: Canan Mutlu, TeliaSonera: A Nordic Investor in Eurasia.

 • Experience & expertise in the field of telecommunications
• Strong customer understanding
• Understanding of market conditions & business opportunities in
each region

• Readiness to enter into partnerships

• Alliances with companies in the region

• Strong business & government ties in Eurasia

15

Reference: Canan Mutlu, TeliaSonera: A Nordic Investor in Eurasia.

 • Experience & expertise in the field of telecommunications

ADVANTAGES

COMPETITIV
• Strong customer understanding
• Understanding of market conditions & business opportunities in
each region

E
• Readiness to enter into partnerships
• Alliances with companies in the region

• Strong business & government ties in Eurasia

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Reference: Canan Mutlu, TeliaSonera: A Nordic Investor in Eurasia.

 Customer Competitive
Competence
Value Advantage
Meets important needs of all The technical know-how; TeliaSonera had leading edge in the region
customer segments rich practical experience; compared to local competitors in providing
1) mobile networks deep customer understanding; highly technological and better-quality
2) new technologies & strong business-government ties network at relatively low price to satisfy
telecom services the primary needs of younger and larger
customer group.

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RECOMMENDATION
RESOURCE
COMPETENCIES INVESTMENT

CONSISTEN
CY
GENERIC
STRATEGY
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THE DIFFERENTIATION LOGIC

Resources

High price & Innovation

Investments
High margins & CRM

Greater Differentiation
customer value leads to unique
positioning
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QUIZ TIME
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