D I A S S - H U M M S

THE
DISCIPLINE OF
C O M M U N I C AT I
ON

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• Define Communication
• TMC
• Elements
• RMC
• Effects of Communication
• Function of
Communication
• Levels of Communication

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 C O M M U N I C AT I O N

• Transactional process in which people generate

meaning through exchange of verbal messages in
specific contexts, influenced by individual and societal
forces and embedded in culture.
-Albert et al (2007)

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 2 WAY S O F D E F I N I N G
C O M M U N I C AT I O N

Transmission Ritual Model

Model of of
Communicatio Communicatio
n n

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 Process by which messaged is
moved or transmitted from
one point to another.

ELEMENTS

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 Effects of Communication

• There is
knowledge gain
• Change in
behavior
• Formation or
change of opinion
Lasswell, 1948 https://donpalmer.org/wp-content/uploads/2014/07/talking.jpeg
Communication
activities that takes
place to bring people
together in some
expression of belief,
values, or culture.

This view of
communication is
directed towards the
maintenance of society
in time and
representation of shared
beliefs.
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FUNCTIONS OF
C O M M U N I C AT I O N
 Communication

Public
Intrapersonal Interpersonal Group Mass
Communicatio
Communication Communication Communicatio Communicatio
n
n n
Direct
Mediated

L E V E L S O F C O M M U N I C AT I O N

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 Internal communication process taking
place within the individual Involves two persons or a small group

Occurs within a large group, usually

there is a source

Nature of communication that occurs Transmission of message to large

in groups that occurs between 3-12 audiences using technology of
individuals communication

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 MASS
C O M M U N I C AT I O N
• The practice and product of providing leisure
entertainment and information to an unknown
audience by means of corporately financed,
industrially produced, state-regulated, high-tech,
privately consumed commodities in modern
print, screen, audio and broadcast media usually
understood as news papers, magazines, cinema,
television, radio and advertising, sometimes
including book and music

Hartley, 2002
C O M P U T E R - M E D I AT E D
C O M M U N I C AT I O N
Communication taking place using the
computer and internet-based technologies
such as email, message boards, personal
websites, voice conferencing, chat rooms
and social media.
REFERENCES:
• Pictures and GIF used as tagged
• Dela Cruz et al 2016. The Padayon Series: Discipline and Ideas in the Applied
Social Sciences. Phoenix Publishing House
• Sampa E 2017. Disciplines and Ideas in the Applied Social Sciences. Rex
Booxtore Inc