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Introduction
2
Roll Mark Roll Mark Roll Mark
H - Name Name Name
No s No s No s
K040 K071 ANSHUL MADAN
K001 . SHRIVATHSAN 24 SABU SIDDHARTH 22 24
AHIRKAR
K002 K041 K072 CHANDAN AJAYPAL
GARG PRACHIT 25 SAXENA KSHITIJ 24 21
SINGH BEDI
K003 ARORA LAKSH 24 K042 SHAH ADITYA 25 K073 TANUJ SUNIL BHATT 20
K004 K043 K074 ABHILASH CHANCHAL
BAGRI YASH VARDHAN 21 SHAH PARTH 18 24
KUMAR CHATTERJEE
K005 K044 K075 SHIVANSH BHAVIN
DHARME MAYUR 24 SHAH SHAISHAV 22 23
DESAI
K007 K045 K076 AKSHAT BALENDU
GHATKAR MAYURESH 21 SHAH YASH 24 20
DUBEY
K010 GOYAL MADHAV 24 K046 SHRIVASTAVA SAMYAK 21 B057 AMAN SINGH 18
K011 JADHAV ROHAN 28 K047 SHRIVASTAVA VINIT 25 B058 SMITA SINGH 20
K012 JAIN KUSHANK 27 K048 SINGH KANISHKA 22 B059 AKANKSH SONI 24
K013 JAIN NITIN 24 K049 SINGH SARABMAAN 27 B060 ARJUN SOOD 26
K014 JAIN RISHABH 29 K050 TAVADIA DEZDIAR 23 B061 N SRINATH SRINIVASAN 22
K016 JOSHI YASH 26 K051 TEWARI AYUSHMAN 22 B062 KEYUR THAKAR 25
K018 KAMATH RAHUL 19 K053 TIBREWAL ASHUTOSH 25 B063 ANIKET THAKARE 25
K019 KANTHARIA YASH 27 K056 VIRK PRABHMEL SINGH 23 B064 HIMANSHU THUKRAL 25
K021 KHANNA VARUN 23 K057 KASUKURTI MONICA MANINI 30 B065 ABHINAV TYAGI 25
K023 LAL CHIRAG 21 K058 THAKKAR JAY 29 B066 AAYUSH VATS 26
K025 K059 KRISHNAWAT HARSHVEER
MEHRA RIBHU 26 24 B067 PREM SHARMA 21
SINGH
K026 MISHRA MRINAL 20 K061 GULHANE VEDANT 28 B068 URVI TALATY 14
K027 MOTTA CHAKSHU 21 K063 PODDAR UMANG 25 B069 ANYUN TYAGI 16
K030 PRABHU SANDESH 22 K064 PANDHER AMANPREET 27 B070 NISHIT PAREKH 15
K031 PUNWATKAR ADITI 24 K065 MUNANI ARPIT 20 B071 JINAL SINGH 18
K033 RAI HIMANSHU 21 K066 DOSHI YASH 25 B072 PANKAJ VYAS 19
K035 RAMAWAT KUNAL 21 K067 SHAH TANVI 23 B073 RAHUL GOENKA 18
K037 RATHOD PRITESH 23 K068 SHARMA SARTHAK 25 B074 VISHAL THAKUR 18
K038 RATHORE VATSAL 24 K069 Ganatra Devarsh 19 B075 SAMIR JOSHI 21
3
Activity:
Group of 4 Students
Time: 5 mins
All Together:
Mode: 24
5 Numbers: 14-21-23-25-30
SD: 3.235
Skewness: -0.329
N: 75
Mean: 22.8
Median: 23
5
What is Analytics?
Analytics is the use of:
data,
information technology,
statistical analysis,
quantitative methods, and
mathematical or computer-based models
to help managers gain improved insight about
their business operations and make better,
fact-based decisions.
6
Application of Analytics
Management of customer relationships
Financial and marketing activities
Pricing decisions
Why Analytics?
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Scope of Analytics
Descriptive analytics : uses data to
understand past and present
Scope of Analytics
Example - Retail Markdown Decisions
Most department stores clear seasonal inventory
by reducing prices.
The question is:
When to reduce the price and by how much?
Descriptive Analytics: examine historical data
for similar products (prices, units sold, advertising,
…)
Predictive Analytics: predict sales based on
price
Prescriptive Analytics: find the best sets of
pricing and advertising to maximize sales revenue
Your Turn
10
Roll Mark Roll Mark Roll Mark
H - Name Name Name
No s No s No s
K040 K071 ANSHUL MADAN
K001 . SHRIVATHSAN 24 SABU SIDDHARTH 22 24
AHIRKAR
K002 K041 K072 CHANDAN AJAYPAL
GARG PRACHIT 25 SAXENA KSHITIJ 24 21
SINGH BEDI
K003 ARORA LAKSH 24 K042 SHAH ADITYA 25 K073 TANUJ SUNIL BHATT 20
K004 K043 K074 ABHILASH CHANCHAL
BAGRI YASH VARDHAN 21 SHAH PARTH 18 24
KUMAR CHATTERJEE
K005 K044 K075 SHIVANSH BHAVIN
DHARME MAYUR 24 SHAH SHAISHAV 22 23
DESAI
K007 K045 K076 AKSHAT BALENDU
GHATKAR MAYURESH 21 SHAH YASH 24 20
DUBEY
K010 GOYAL MADHAV 24 K046 SHRIVASTAVA SAMYAK 21 B057 AMAN SINGH 18
K011 JADHAV ROHAN 28 K047 SHRIVASTAVA VINIT 25 B058 SMITA SINGH 20
K012 JAIN KUSHANK 27 K048 SINGH KANISHKA 22 B059 AKANKSH SONI 24
K013 JAIN NITIN 24 K049 SINGH SARABMAAN 27 B060 ARJUN SOOD 26
K014 JAIN RISHABH 29 K050 TAVADIA DEZDIAR 23 B061 N SRINATH SRINIVASAN 22
K016 JOSHI YASH 26 K051 TEWARI AYUSHMAN 22 B062 KEYUR THAKAR 25
K018 KAMATH RAHUL 19 K053 TIBREWAL ASHUTOSH 25 B063 ANIKET THAKARE 25
K019 KANTHARIA YASH 27 K056 VIRK PRABHMEL SINGH 23 B064 HIMANSHU THUKRAL 25
K021 KHANNA VARUN 23 K057 KASUKURTI MONICA MANINI 30 B065 ABHINAV TYAGI 25
K023 LAL CHIRAG 21 K058 THAKKAR JAY 29 B066 AAYUSH VATS 26
K025 K059 KRISHNAWAT HARSHVEER
MEHRA RIBHU 26 24 B067 PREM SHARMA 21
SINGH
K026 MISHRA MRINAL 20 K061 GULHANE VEDANT 28 B068 URVI TALATY 14
K027 MOTTA CHAKSHU 21 K063 PODDAR UMANG 25 B069 ANYUN TYAGI 16
K030 PRABHU SANDESH 22 K064 PANDHER AMANPREET 27 B070 NISHIT PAREKH 15
K031 PUNWATKAR ADITI 24 K065 MUNANI ARPIT 20 B071 JINAL SINGH 18
K033 RAI HIMANSHU 21 K066 DOSHI YASH 25 B072 PANKAJ VYAS 19
K035 RAMAWAT KUNAL 21 K067 SHAH TANVI 23 B073 RAHUL GOENKA 18
K037 RATHOD PRITESH 23 K068 SHARMA SARTHAK 25 B074 VISHAL THAKUR 18
K038 RATHORE VATSAL 24 K069 Ganatra Devarsh 19 B075 SAMIR JOSHI 21
11
Scope of Analytics
12
MBA-Tech:
10 Sem x 6 Divisions x 60 Students x 8 Subjects x 5
Assessments x 8 Personal Parameters
93 Columns and 3600 Rows
Data Mining
14
Communicating / Understanding
Data Visualization
15
Implementing Analytics
1. Understand the company’s products in depth
2. Establish tracking mechanisms to retrieve the data
about the products
3. Deploy good quality data throughout the enterprise
4. Apply real time analysis to the data
5. Use business intelligence to standardize reporting
6. Use more advanced analytics functions to discover
important patterns
7. Obtain insights to extract relevant knowledge from
the patterns
8. Make decisions to derive value using the knowledge
discovered
17
Similar Words
Business Intelligence Data Science
Searching What happened and what Why it happened and
for… should be changed? what can happen in
future?
Outcomes dashboards, data using statistics and
management, arranging complex tools on data to
data and producing forecast or analyse what
information from data could happen
Complexity Low High
Approach explore past trends finds predictors and
significance behind those
trends
Processes static and comparative exploration and
experimentation
Data Source pre-planned and added flexible and added on the
slowly go
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Summary
• Introduction to Business Analytics
• Types of Data Analysis: Exploratory, Descriptive,
Predictive
• Big Data Analytics – Volume , Velocity, Variety
• Data mining
• Data Visualization
• Data Analytics Lifecycle
• Business Intelligence vs. Data Science