ZARIYA

PRESENTATION ON SOCIAL WELFARE

 Introduction and purpose will be covered by Eman
Mazhar
 Significance by Arooba Fatima
 Financial feasibility by Komal Kashif
 Execution Plan by Maaz Ali
 Advertising plan and Segmentation by Uroosha Shahid.
PURPOSE

Zariya, as the name suggests, is a pathway to help unlock

the potential in people. We envision a chain reaction of a
good deed that sparks a change in society. Gone are the
days of being helpless, as Zariya aims to give power to
women financially and psychologically.
 Empower women
 Financial stability
SIGNIFICANCE

 Creates a chain of good deeds

 Make women independent
 Bread earner
FINANCIAL FEASIBILITY

We will be admitting 9 women in Memon Foundation this

month, 3 in stitching and sewing course, 3 in mehndi
course and 3 in crochet course that would cost around
16,470 including the admission fee and the tools.
 Rs.2490 for Crochet
 Rs.11340 for Stitching and Sewing
 Rs.2640 for Mehndi
EXECUTION PLAN

 Will enroll 9 women

 Commencement of classes- 4th May
 Provide work to them trough Facebook group; ‘Zarya’.
 Profit Distribution Ratio is 70:30
 Reinvestment through saved capital
ADVERTISING PLAN

 Facebook group named ‘Zariya’

SEGMENTATION

 Beneficiary- Needy relatives

 Funding- Who are willing to spend in the name of Allah