THE COMMUNICATION

PROCESS
“The most important thing in
communication is to hear what
isn’t being said”
- Peter Drucker
CONTEXT
Culture Physical This is also known as situation,
External Social setting or environment. Any
communication activity is
Internal Chonological affected by the context in which
it occurs. It consists of different
aspect
SENDER This is also known as the
speaker, source, or encoder.
MESSAGE This is the key element that is
transmitted in communication.
Whether it is oral or written, the
first thing to do is to decide what
we want to communicate and the
content of our message
CHANNEL Another term for this is medium.
This refers to the pathway
through which the message
travels in order to reach its
destination.
RECEIVER This is otherwise known as
decoder or listener.
FEEDBACK This is the return process of
communication which completes
the loop of communication. It is
the main component of
communication
Internal or External

NOISE
SEMANTIC This is also called interference.
SYNTACTIC Refers to anything that hinders
the transmission or reception of
ENVIRONMENTAL the message
ORGANIZATIONAL
PSYCHOLOGICAL
PHYSIOLOGICAL-
IMPAIRMENT
CULTURAL
THE COMMUNICATION MODEL
“Communication is the sister of
Leadershop”
-John Adair
ARISTOTLE’S MODEL OF
COMMUNICATION
SHANNON-WEAVER’S
MODEL OF COMM.
SCHRAMM’S MODEL OF
COMMUNICATION
BERLO’S MODEL OF COMMUNICATION
HELICAL MODEL OF COMMUNICATION