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PROCESS OF COMMUNICATION
EXAMPLE
COMUNICATION MODELS
Communication models are GRAPHIC
representations of the proposed elements
included in the communication process.
These representations make it EASIER for
us
Shannon’s model was designed to make the
communication between the SENDER and
the RECEIVER effective.
In this model, “NOISE” was introduced.
Noise refers to any PHYSICAL
DISTRACTIONS that occurs during the
PROCESS of communication resulting to
DISTORTION of either sender or receiver.
C. SCHRAMM’S MODEL OF
COMMUNICATION
WILBUR SCHRAMM (1907-1987)
Communication is a CONTINUOUS
process where initially, the sender as the
encoder and the receiver act as the decoder.
The sender will TRANSMIT the message
and this will be received, decoded, and
B. SHANNON AND WARREN interpreted by the receiver.
WEAVER’S MODEL OF
After understanding the message, the
COMMUNICATION
receiver will now encode his reply,
CLAUDE ELWOOD SHANNON (1916-
therefore, he becomes the sender-encoder
2001)
and the SENDER becomes the receiver-
decoder. This cycle will continue until one about the response of the listener. The
of them decides to terminate the speaker can only receive feedback if the
communication. speaker is monitoring the listener. The
speaker will know what the listener’s
response is only if he/she is paying
D. EUGENE WHITE MODEL attention.
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