Unit 14 Business Intelligence

Business Process Support Mechanisms

Htet Myat Kyaw

Batch -59/60 (SW)
2nd year 1st semester
Content for this presentation

1. Business Intelligence

2. Business Process

3. Describe about your business

4. BPM model of business process in your business

5. Weakness of business process

6. BI tools and techniques

7. Design BI tools that can perform to support decision-making or problem solving

8. Impact of BI tools for the effective decision-making

9. Conclusion

10. References

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1
Business Intelligence

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What is Business Intelligence?

▰ The organizational and technical framework which gathers, stores, and

analyzes the data generated by a company's activities is referred to as
business intelligence (BI).

▰ Data mining, process analysis, management, reporting, and descriptive

analytics are all part of business intelligence.

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“ BI evaluates all of a company's data and
displays it in easy-to-understand reports,
analytics, and trends that help managers
make better decisions.

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2
Business Process

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What is Business Process?

▰ A set of business tasks and activities

▰ Carried out in an organized way by people or systems, result in an

outcome that contributes to the achievement of business goals.

▰ The major goals of the business process are to fulfil the criteria and
desires of customers while delivering the company's products and
services.

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3
Business Process of Metro
AG Company

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Online Shopping Process of Metro AG Company

 Metro AG company is a vibrant UK-based online apparel and accessories

shop that markets itself as an online clothing platform.

 Sells over 850 brands as well as its own range of clothing and accessories. 

 It ships through distribution centers in the Asia, America and Europe to all
196 nations.

 This online shopping has both website and application for the customers.

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 4. Business process model for online shopping process

Add item to
Search the Give address Purchase
Customer

Enter website cart and comfirm

desired items and date payment
order

Buy and order

clothes

Reply for the

order and take Prepare for
Ordering
payment and shipping and
finished
delivery
Sale department

address to deliver
Sale staffs

Collect item form

Receive the Validate request warehouse
comfirm order Give message to
customer for
rejecting order Order rejected

Available
Order is
Warehouse department
Warehouse staffs

comfirmed
Check item in
warehouse

Inform for not

Order is rejected
having item
Not available

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 Weakness of business process

▰ Increased competition
▰ Lack of physical contact with the product
▰ Delivery time , shipping costs
▰ Cost of website
▰ Lost of data

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 BI tools and techniques

▰ Are forms of application software that gather and handle huge amounts of
unstructured data from various systems.
▰ Assist in the preparation of data for analysis so that reports, dashboards,
and data visualizations can be created.

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 BI tools and techniques

Tools Techniques
 Microsoft Power BI o Data warehouse
 MicroStrategy o ETL
 Oracle Analytics Cloud o OLAP
o Data Mining
 SAS

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Design of BI tools that can perform to support
decision-making or problem solving

Three layers or categories are used to classify

management decisions:

 Operational level
 Tactical level
 Strategic level

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Dashboard for Operational Level

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Dashboard for Operational Level

▰ lower-level manager can decide which month is the best seller

month and which items are best selling products.
▰ Can know total revenue of the of the selling items in the table.
▰ Can check which items are most common during these months.
▰ Make decision how to improve sales record and which items
need to get more profit.

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Dashboard for tactical level

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Dashboard for Tactical Level

▰ Tactical level manager can see sale record of the whole year.
▰ Can check the target of the year.
▰ Can know which item has recached the target.
▰ Decide what plan need to make for more selling in next year.
▰ Example, advertisement or promotion

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Dashboard for Strategic level

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Dashboard for Strategic Level

▰ Can check all the data of sale records during 3 years.

▰ Have to know which types of item are most selling items in
these years.
▰ Make decision of which items need to add or not.
▰ Can make decision for expanding of business process or not
based on dashboard.

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 Impact of BI tools for the effective decision-
making

▰  Well-crafted business dashboards show updates for reports which save precious
time and resources.
▰  Business Intelligence dashboard is also a time-saving tool which compels workers
to focus their efforts and attention on finding innovative solutions. 
▰ These decisions could have an impact on sales predictions, budgeting, employee
bonuses, and contentment, as well as improve the customer experience.

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Conclusion

Current trends in the business world are forcing organizations to

focus on process if they want to remain successful. Many of these
trends, such as the mobility of the workforce, rising customer
expectations, and the speed at which business is conducted, are not
likely to stop in the near future. Therefore, process emphasis will
continue to grow as a key component of future organizational success.

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Reference

Kiss flow[online] Available from:

https://kissflow.com/workflow/bpm/business-process/
Accessed date: 16.9.2021
CIO [online] Available from:
https://www.cio.com/article/2439504/business-intelligence-definition-and-solutions.html
Accessed date: 16.9.2021

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THANKS!
Any questions?

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