BUSINESS

WRITING AND
IMPRESSION
MANAGEMENT
REPORTED BY:
Rey Allen P. Añain
Jean T. Araullo
BUSINESS WRITING
 Business writing- includes a wide range of different formats
and writing jobs. These jobs include both internal
communication within the company and external
communication interfacing with the public and organizations.

 Include the development of a newsletters, memos, letters,

proposals, reports, power point presentations, press
releases, marketing brochures, copywriting, technical writing,
web copy, blogging, resumes, job applications, and more.
Business Letter

 Is a letter written
for formal or
professional
purposes and
should be short,
courteous, and to
the point
Effective letter language waves
 Conciseness -can be
achieved by avoiding wordy
expressions and repetition.
Using brief and to the point
sentences, including relevant
material makes the message
concise. Achieving conciseness
does not mean to loose
completeness of message.

 Conciseness saves time.


Informality - To achieve informality, use simple words and
sentence structures; personal pronouns like I, me, and your
are appropriate. At the same time, don’t go overboard and
resort to slang or overly casual expression.
 Informality speaks personally.


Courtesy- can be achieved by using polite words and
gestures, being appreciative, thoughtful, and showing respect
to the receiver. Courtesy builds goodwill.
 Courtesy strengthen relations.
 Parts of a Business Letter
 Heading- The heading of a letter contains the street address, city, state, and
the date.
 Inside Address -The inside address consists of the name of the person or of
the firm and the address. The address should comprise the street number, the
city, and the state.
 Salutation- The salutation (or greeting) in a business letter is always formal. It
often begins with “Dear {Person’s name}.”Be sure to include the person’s title if
you know it (such as Ms., Mrs., Mr., or Dr). And salutation always ends with a
colon.
 Body- The body is the meat of your letter. Be sure to leave a blank line
between each paragraph, however, no matter the format. Be sure to also skip a
line between the salutation and the body, as well as the body and the close.
 Complimentary Close- A short and polite remark that
ends your letter. Capitalize the first word of your closing (Thank
you) and leave four lines for a signature between the close and the
sender’s name. A comma should follow the closing. The wording
may vary according to the degree of cordiality or friendship.
 Signature- Skip at least four lines after the close for your
signature, and then type out the name to be signed. This often
includes a middle initial, although it is not required. And
signature should be in blue or black ink.
 Enclosure -Notation If you have any enclosed documents,
such as a resume, you can indicate this by typing “Enclosures”
one line below the listing. You also may include the name of
each document.
Example: Parts of a
business letter

Example: Enclosure Notation

Example of Formats
Types of Letter

Letter of Inquiry

Written to request
information about
a given subject.
Order Letter

 Written to
request for
purchase of
goods.
Claim Letter

 Pointsout a
mistake or
problem in the
delivery goods
and asks that it
be corrected.
Memorandum

 Aims to make an
announcement,
call attention to
a meeting, or
pass office
regulations.
The main aim of business writing, is that it
should be understood clearly when read quickly.
The message should be well planned, simple,
clear, and direct.” says Brent W. Knapp

Thank you and God Bless

Impression Management

IMPRESSION MANAGEMENT- is how to

make a favorable impression, how to perceive others and
evaluate others on the basis of;
 Dress, make-up, hairstyle,
 Formal
 Manner and general behavior
 Body language
Dress, make-up, hairstyle,
 Smart casual
Smart casual attire is a
dress code that combines
well-fitting, polished
business wear with
elements of casual attire
—think blouses, polo
shirts, button-downs,
chinos, dress pants, dark-
wash jeans, and polished,
practical footwear.
 FORMAL
Formal wear, formal attire or
full dress is the traditional
Western dress code category
applicable for the most formal
occasions, such as weddings,
christenings, confirmations,
funerals, Easter and
Christmas traditions, in
addition to certain state
dinners, audiences, balls, and
horse racing events.
 Manner and general behavior

Manners reflect social norms and

the demands of the social
context.Manners are on the
surface consciousness. Behavior
is on the depth of the surface.
Whereas manners reflect conduct
that the world expects or demands
of us, behavior is conduct
expressive of our inner attitudes
and beliefs.
 Body language
Body language is a type of
nonverbal communication in which
physical behaviors, as opposed to
words, are used to express or
convey the information. Such
behavior includes facial
expressions, body posture,
gestures, eye movement, touch
and the use of space.
Impression Management Techniques

Self-
Conformity Promotions
Favors

Verbal Self- Association

Presentation
Acclaiming

Flattery
Apologies Excuse
 Impression Management Techniques

Conformity
 is a type of social influence

involving a change in belief or

behavior in order to fit in with a
group. This change is in
response to real (involving the
physical presence of others) or
imagined (involving the pressure
of social norms / expectations)
group pressure.
 Impression Management Techniques

Excuses

 An excuse is a reason which

you give in order to explain
why something has been done
or has not been done, or in
order to avoid doing
something.
Impression Management Techniques
Apologies

 To express regret
for something done
or said to make an
apology He
apologized for his
mistake. She
apologized to us for
losing her temper.
Impression Management Techniques

Self promotion
 The act of

furthering one's own

growth,
advancement, or
prosperity the
promotion of oneself
didn't try to disguise
his self-promotion.
Impression Management Techniques

Flattery

 Flatteryis defined
as praise or
compliments,
usually exaggerated
or false.
Impression Management Techniques

Favors

 Something done or
granted out of
goodwill, rather
than from justice or
for remuneration; a
kind act: to ask a
favor.
Impression Management Techniques
Association

 a group of persons who

share common interests or a
common purpose and who
are organized with varying
degrees of formality —
compare corporation.The act
of having contact or
communication with or
keeping company with
another freedom of
association.
Impression Management Techniques

Acclaiming
 To give public approval and praise. She was

universally/widely/publicly acclaimed for her contribution to the

discovery. She is being acclaimed and give enthusiastic
approval to subordinators and peers.

An example of acclaim : Would be to give a performer a

standing ovation with shouts of “Bravo.” ... To announce with
much applause or praise; hail. They acclaimed him president.
Impression Management:
Effective Social Interaction?

 Which type of person are you?

 When I am in situation, I ask myself what is the ideal person

for this situation, and how can I be that person

 Self-Monitoring concept
Impression Management Finding

 Ingratiation- This method consists of conforming to

the expectations of a specific group, opinion, or society. For
instance, a person using ingratiation might say that he likes
watching art house films when he actually doesn't because
he thinks it will make him sound smarter around his new
friends. This include:
 Showing interest in the person
 Smiling
 Eye contact
 Agreeing
TACTICS OF IMPRESSION MANAGEMENT

Intimidation- Terrorization to gain the attention and

retain the attention it self.
 Self- promotion- Highlighting one’s best

qualities,downplaying one’s deficits and calling attention to

one’s achievements ;is a self-focused IM techique
Excuses or Explificative- Doing more than you
need to in an effort to show how dedicated and hard working
you are.
 Supplication – Appealing to achieve a goal.
Tips to Improve Impression Management

 Setgoals
 Commit to the change you want to create
 Dress appropriately
 Learn how to properly shake hands
 Keep your body language open
 Fake it until you feel it
Five First Impression
 Thin Slicing- People make fast decisions and
perform actions based on split. Second
observation of thin information.
1) Need to know or need to avoid
2) First contact
 I. Don’t hold back
 II. Keep in Touch

3) Introductions
 I. In a group
 II. Remembering names
4) Small talk
 I. ..try to make them feel important
 II. ..try to find some common ground
 III. ..avoid inappropriate subjects
 IV. ..means what you say

5) Be a good listener
 I. Concentrate on what’s being said
 II. Don’t just listen selectively
 III. Keep an open mind
 Time for Discussions
Discussion is important to
learning in all disciplines
because it helps students
process information rather
than simply receive it. Leading
a discussion requires skills
different from lecturing. The
goal of a discussion is to get
students to practice thinking
about the course material.
Thank you and God Bless

BIBLIOGAPHY:
https://www.slideshare.net/dkdmadhubhashini/impression-management-38628289
https://www.slideshare.net/Noelle213/noelle-espanto