A MAKLUMAT KURSUS / COURSE INFORMATION

 
1 Nama Kursus / Name of Course
PENGANTAR PEMASARAN (PRINCIPLES OF MARKETING)

2 Kod Kursus / Course Code

BPMM1013

3 Nama PENSYARAH/ Name of Lecturer 

 BUKU
BOOKS

17th edition 18th Edition

 MARKETING OUTLINE
UNDERSTANDING MARKET – ANALYSIS
 Customers

1  Competition
 Trends / Marketing Environment
 Marketing Intelligence

MARKETING STRATEGY
 Market Segments

2  Target Markets
 Positioning
 Utilising Differential Advantage

MARKETING PROGRAMMES
 Products

3  Pricing
 Distribution
 Promotion
 People, Process, Physical Environment

IMPLEMENTATION & CONTROL

4  Budget and Control

 Personnel and Responsibilities
Benchmarking and Monitoring Progress

Mohamad Zainol Abidin Bin Adam, COLLEGE OF

3
BUSINESS, UUM
 PENILAIAN
BAHASA MALAYSIA
 ASSESSMENT BPMM1013: PRINCIPLES OF MARKETING
SEM A201
No. ASSESSMENT TYPE % CHAPTERS
1 Company Analysis (Group) 20  
2 Case Study (Group) 15  
3 Quiz 1 (40 Multiple Choice Questions) 10 CH 1, 3, 5 & 6
4 Quiz 2 (40 Multiple Choice Questions) 10 CH 7, 8 and 9
Final Assessment (Structured + Multiple Choice
5 Questions) 40 CH 10, 11, 12,13, 14 & 17
6 Assignment After Online Class 5  
  TOTAL 100  
 KERTAS PROJEK ANALISA
1 SYARIKAT (BERKUMPULAN) ASSESSMENT BPMM1013: PRINCIPLES OF

(20%)
MARKETING

YANG PERLU DILAKUKAN SEM A201

1. Bentuk kumpulan– 6-8 orang satu kumpulan No. ASSESSMENT TYPE % CHAPTERS
2. Setiap kumpulan dikehendaki memilih sebuah syarikat yang 1 Company Analysis (Group) 20  
menawarkan sebarang bentuk produk/servis kepada pengguna di
Malaysia. 2 Case Study (Group) 15  
Quiz 1 (Multiple Choice
3. Pilih salah satu daripada syarikat Malaysia yang menawarkan 3 Questions) 10 CH 1, 3, 5 & 6
produk/servis kepada pengguna Malaysia. Kaji syarikat tersebut Quiz 2 (Multiple Choice
mengikut format yang akan diberikan 4 Questions) 10 CH 7, 8 and 9
4. Pelajar perlu berbincang dengan pensyarah untuk mendapat Final Assessment
(Structured + Multiple CH 10, 11, 12,13,
kelulusan syarikat yang akan dipilih tersebut 5 Choice Questions) 40 14 & 17
5. Laporan hendaklah Tidak perlu melebihi 50 (30-40) mukasurat (tidak Assignment After Online
termasuk muka surat hadapan dan lampiran). 6 Class 5  
6. Laporan mesti ditulis dalam Bahasa Inggeris   TOTAL 100  
7. Format dan Penerangan projek akan diberikan kemudian
 SATU KAJIAN KES
2 (BERKUMPULAN) ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING
(15%) SEM A201
No. ASSESSMENT TYPE % CHAPTERS
1. SATU (1) kajian kes akan diberikan kepada
pelajar. 1 Company Analysis (Group) 20  
2. Hanya jawap soalan yang diberikan di dalam 2 Case Study (Group) 15  
kes tersebut Quiz 1 (Multiple Choice
3. Muka hadapan (cover) kajian kes hendaklah 3 Questions) 10 CH 1, 3, 5 & 6
disediakan mengikut format yang dilampirkan. Quiz 2 (Multiple Choice
4 Questions) 10 CH 7, 8 and 9
4. Kajian kes ini adalah berkaitan dengan topik Final Assessment
yang telah dipelajari dalam kursus ini (Structured + Multiple CH 10, 11, 12,13,
5. Kajian kes mestilah diserahkan di dalam portal 5 Choice Questions)
Assignment After Online
40 14 & 17
rasmi kursus ini. Kelewatan menyerahkan 6 Class 5  
kajian kes akan diterima untuk penaksiran
  TOTAL 100  
6. Tarikh dan masa akan ditentukan kemudian
 KUIZ
3 4 (INDIVIDU) ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING
(10% x 2 = 20%) SEM A201
No. ASSESSMENT TYPE % CHAPTERS
1. Terdapat Dua (2) kuiz. Masa akan diberitahu 1 Company Analysis (Group) 20  
kemudian
2 Case Study (Group) 15  
2. Soalan-soalan kuiz adalah dalam bentuk Quiz 1 (Multiple Choice
objektif (40 soalan MCQ). 3 Questions) 10 CH 1, 3, 5 & 6
3. Kuiz Pertama meliputi Chapter 1, 3, 5 dan 6. Quiz 2 (Multiple Choice
4 Questions) 10 CH 7, 8 and 9
4. Kuiz kedua meliputi Chapter 7, 8 dan 9 Final Assessment
(Structured + Multiple CH 10, 11, 12,13,
5. Kuiz akan di adakan secara atas talian 5 Choice Questions) 40 14 & 17
(online) Assignment After Online
6. Arahan akan di berikan bila tiba masanya 6 Class 5  
nanti   TOTAL 100  
 PENAKSIRAN AKHIR SEMESTER
(40%) (INDIVIDU)
ASSESSMENT BPMM1013: PRINCIPLES OF

5 MARKETING
SEM A201

1. Penaksiran akhir akhir semester ini akan No. ASSESSMENT TYPE % CHAPTERS
diadakan selepas semua silibus telah 1 Company Analysis (Group) 20  
diliputi.
2 Case Study (Group) 15  
2. Soalan peperiksaan ini merangkumi Quiz 1 (Multiple Choice
keseluruhan elemen-elemen penting 3 Questions) 10 CH 1, 3, 5 & 6
pemasaran Quiz 2 (Multiple Choice
4 Questions) 10 CH 7, 8 and 9
3. Bab yang terlibat ialah CH 10, 11, 12,13, 14 Final Assessment
& 17 (Structured + Multiple CH 10, 11, 12,13,
4. Bentuk soalan adalah campuran antasa 5 Choice Questions) 40 14 & 17
soalan struktur dan soalan aneka pilihan Assignment After Online
6 Class 5  
sebanyak 60 soalan
5. Secara atas talian   TOTAL 100  
6. Arahan akan diberikan nanti bila sampai
masanya
TUGASAN SELEPAS PERTEMUAN (5%)
6 (INDIVIDU) ASSESSMENT BPMM1013:
MARKETING
PRINCIPLES OF

SEM A201
1. Ini adalah tugasan individu No. ASSESSMENT TYPE % CHAPTERS
2. Setiap kali selepas Kelas pelajar 1 Company Analysis (Group) 20  
akan diberikan tugasan untuk
diselesaikan. 2 Case Study (Group) 15  
Quiz 1 (Multiple Choice
3. Bentuk dan cara akan diberitahu 3 Questions)
Quiz 2 (Multiple Choice
10 CH 1, 3, 5 & 6
selepas setiap kelas 4 Questions) 10 CH 7, 8 and 9
Final Assessment
4. Tempoh masa akan ditentukan (Structured + Multiple CH 10, 11, 12,13,
kemudian. 5 Choice Questions) 40 14 & 17
Assignment After Online
5. Kelewatan menyerahkan tugasan 6 Class 5  
akan diterima untuk penaksiran   TOTAL 100  
ASSESSMENT
ENGLISH
 COMPANY ANALYSIS
1 PROJECT PAPER (GROUP) ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING
(20%)
SEM A201

Formed a group – 6-8 members in a group No. ASSESSMENT TYPE % CHAPTERS

Each group is required to select a company that offers
1 Company Analysis (Group) 20  
any form of products/services to consumers in Malaysia.
Choose one of the Malaysian companies that offers 2 Case Study (Group) 15  
Malaysian products/services. Review the company Quiz 1 (Multiple Choice
according to the format to be given 3 Questions) 10 CH 1, 3, 5 & 6
Quiz 2 (Multiple Choice
Students should discuss with the lecturer to obtain the 4 Questions) 10 CH 7, 8 and 9
approval of the company to be selected Final Assessment (Multiple CH 10, 11, 12,13,
5 Choice Questions) 40 14 & 17
Reports shall not exceed 50 (30-50) pages (excluding Assignment After Online
front pages and appendices). 6 Class 5  
Reports must be written English   TOTAL 100  
1. Project format and description will be given later
 A CASE STUDY
2 (GROUP)
(15%)
ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING
SEM A201
ONE (1) case study will be given.
No. ASSESSMENT TYPE % CHAPTERS
Only answer questions given in the case 1 Company Analysis (Group) 20  
The front page (cover) of the case study should be 2 Case Study (Group) 15  
prepared according to the attached format. Quiz 1 (Multiple Choice
3 Questions) 10 CH 1, 3, 5 & 6
This case study is related to topics that have been Quiz 2 (Multiple Choice
learned in this course 4 Questions) 10 CH 7, 8 and 9
Final Assessment
Answers to the Case must be submitted in the official (Structured + Multiple CH 10, 11, 12,13,
portal of this course. Delays in submitting case 5 Choice Questions) 40 14 & 17
Assignment After Online
studies will be accepted for assessment 6 Class 5  
1. Date and time of submission will be determined   TOTAL 100  
later
 QUIZ (INDIVIDUAL) (10% x 2 = 20%)
3 4 ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING

There will be TWO (2) quizzes. Date SEM A201

and Time will be notified later No. ASSESSMENT TYPE % CHAPTERS
The questions are in the form of 1 Company Analysis (Group) 20  
multiple choices (40 MCQ questions). 2 Case Study (Group) 15  
Quiz 1 (Multiple Choice
The First Quiz covers Chapter 1, 3, 5 3 Questions) 10 CH 1, 3, 5 & 6
and 6. Quiz 2 (Multiple Choice
4 Questions) 10 CH 7, 8 and 9
The Second Quiz covers Chapter 7, 8 Final Assessment
(Structured + Multiple CH 10, 11, 12,13,
and 9 5 Choice Questions) 40 14 & 17
Assignment After Online
The quiz will be conducted online 6 Class 5  
1. Instructions will be given later   TOTAL 100  
 FINAL ASSESSMENT(40%) (INDIVIDUAL)
5 ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING
The final Assessment of this semester will SEM A201
be held after all the syllabus have been
No. ASSESSMENT TYPE % CHAPTERS
covered.
This exam question covers the entire 1 Company Analysis (Group) 20  
important elements of marketing 2 Case Study (Group) 15  
Quiz 1 (Multiple Choice
The chapters involved are CH 10, 11, 3 Questions) 10 CH 1, 3, 5 & 6
12,13, 14 & 17 Quiz 2 (Multiple Choice
4 Questions) 10 CH 7, 8 and 9
The question form is a mixture of Final Assessment
structured Questions and multiple (Structured + Multiple CH 10, 11, 12,13,
choices questions (60 Multiple Choice 5 Choice Questions) 40 14 & 17
questions) Assignment After Online
6 Class 5  
Will be conducted Online
  TOTAL 100  
1. Instructions will be given later
 AFTER CLASS ASSIGNMENT (5%)
6 (INDIVIDUAL ASSESSMENT BPMM1013: PRINCIPLES OF
MARKETING

This is an individual assignment SEM A201

No. ASSESSMENT TYPE % CHAPTERS
After each class students will be given
an assignment to be completed. 1 Company Analysis (Group) 20  

Types of assignment will be notified 2 Case Study (Group) 15  

Quiz 1 (Multiple Choice
after each class 3 Questions) 10 CH 1, 3, 5 & 6
Quiz 2 (Multiple Choice
The time to submit the assignment will 4 Questions) 10 CH 7, 8 and 9
be determined later. Final Assessment
(Structured + Multiple CH 10, 11, 12,13,
1. Late assignments submission will 5 Choice Questions) 40 14 & 17
Assignment After Online
not be accepted for assessment 6 Class 5  
  TOTAL 100