SCOPE OF MARKETING

By
By

Mohsin Ali
LCM-3849
 MARKETING

 Marketing refers to

activities a company undertakes

to promote the buying or selling

of a product, service, or good.

It is one of the primary components of business management and
commerce.
 SCOPE
 Marketing has a very wide scope it covers all the activities from
conception of ideas to realization of profits. Marketing is pervasive in
scope; any type of entity which is of value to a market segment can be
marketed.