Focus Group

Discussion
Group 2
What is a Focus Group
Discussion?
A focus group discussion involves gathering people from
similar. backgrounds or experiences together to discuss a
specific topic of. interest. It is a form of qualitative research where
questions are. asked about their perceptions attitudes, beliefs,
opinion or ideas.
Purpose:
• Focus group discussion is frequently used as a qualitative
approach to gain an in-depth understanding of social
issues. The method aims to obtain data from a purposely
selected group of individuals rather than from a statistically
representative sample of a broader population
 01
Question:
What are the products being patronized by the costumers
which are not yet offered by other entrepreneur in your
locality?
 Things we considered:

01 Trend
02 Values & goals
What food are most likely to To give the costumers a new
be bought ? taste of satisfaction

03 Target Market
We target to have all of the
people to purchase our
product
04 Our products
taking those patronized
products to the next level
Since it’s nearly
Christmas
It’s been a Filipino tradition to have
Simbang gabi and there are certain product
that will be patronized and will surely love
by the people.
 PRODUCTSS BEING PATRONIZED IN
SIMBANG GABI

PUTO BUNG-
BONG
TAHO BIBINGKA
OUR TOP
PRODUCTS:
Our top three products that we want to introduced to the
market are inspired of taho, bibingka, and puto bung-
bong

Name of the products:

● BIBINGKA-KAIBA
● FRUITY LAYER TAHO
● PUTO BUNGBONG-THE MAGICAL
 BIBINGKA-KAIBA WHAT’S
INSIDE:
Its not just a plain fruity flavored
bibingka because it will have
raisins
TOPPINGS:
Instead of the typical toppings of
the bibingka we’ll have ice cream
and sliced fruits FLAVOR;
It will be a fruity flavor
one
BIBINGKA:
The color dough or the
bibingka itself will be
depending on the fruit flavor
of the costumer
 TAHO FRUITY
LAYERS
FLAVORS:
The flavors are usually
fruits as well as the
TOPPINGS: toppings

It’s based on the chosen flavor

of taho layers its either sliced
fruits or the typical toppings STRAW:
The straw will be edible
and based on thepreferred
LAYERS: flavor of straw.
The number of layers of the taho
fruity layer is based on how
many layers the costumer wants
 FRUIT-O BUNGBONG
TOPPINGS:
the toppings will be more on fruits
depending on the costumer it will
also be with milk and some
cheese.
BANANA
WRAP:
Instead of using actual
banana wrap, we’re to
make edible banana wraps
FLAVOR/COL
OR:
instead of the typical violet, we’ll
sell different colors of puto
bungbong depending on the fruit
flavor
ADDITIONA
L:
The costumer may request of
additional fruits as topping
aside from the main flavor
 WHAT WE
EXPECT?

TARGET GOALS
MARKET? We’d like to give everyone the
We expect everyone to love our satisfaction and let them taste that
products because it is suitable to all those products can be more good.
ages.