Assignment:

STEP ONE STEP TWO STEP THREE

Decide what Create a mini

Choose a
your strategy advertising
brand. campaign for that
will be.
brand featuring at
least three
different
placements.
Brand Identity

"We make your favorite

foods easy to digest.

Eat well then feel well

with Fody!"
 Strategy
OBJECTIVE STRATEGY BIG IDEA

Highlight the
Increase Show how Fody
convenience of
brand foods make
Fody's
living a low
awareness ingredients
fodmap life
among IBS with their low
simple and still
sufferers fodmap
flavorful
certification

CAMPAIGN
TAGLINE
SOCIAL POST
HEADLINE:
Try Fody's low fodmap foods Pain or plain
Certified low fodmap and delicious! Stop
compromising on flavor or settling for
flareups. Our delicious line of low fodmap

PRIMARY TEXT: products will have you eating well and feeling
even better.

Certified low fodmap and delicious! See all your low fodmap options (link in bio!)

Stop compromising on flavor or settling

for flareups. Our delicious line of low aren't your
fodmap products will have you eating
only options.
well and feeling even better.

See all your low fodmap options (link)

Pain or plain
Certified low fodmap and delicious! Stop
compromising on flavor or settling for
flareups. Our delicious line of low fodmap
products will have you eating well and feeling
even better.

See all your low fodmap options (link in bio!)

aren't your
only options.
SIDEKICK DISPLAY

HEADLINE:
Certified low fodmap side
and delicious! text

Side Text:
Add flavor without
the fodmaps to your
favorite recipes!
VIDEO AD
PLACEMENT:
Streaming services (Hulu,
Amazon)
Fody website homepage
Targeted Social Ad to
relevant searches: Low
fodmap, low fodmap recipes,
low fodmap diet, low fodmap
foods, low fodmap meal prep,
IBS, sensitive stomach, food
intolerances
VIDEO AD
SCRIPT
CONTINUED
PLACEMENT:
Streaming services (Hulu,
Amazon)
Fody website homepage
Targeted Social Ad to
relevant searches: Low
fodmap, low fodmap recipes,
low fodmap diet, low fodmap
foods, low fodmap meal prep,
IBS, sensitive stomach, food
intolerances
INFLUENCER IG
& TIK TOK LIVE
EVENT Social Post/Ad
Promote the live event by having the
With the help of a low fodmap influencer share approved posts on their
influencer, host a live cooking socials
event featuring a meal made
exclusively with Fody foods. Digital Display Ad
Launch a retargeting digital search
display ad to show to anyone viewing
@SHECANTEATWHAT Emma's website
EMMA HATCHER •
COOK & AUTHOR
IG LIVE PROMOTION POST
RECIPES THAT GET YOU
AND YOUR GUT
Learn how to make low fodmap recipes with Fody

TUNE IN & GET COOKING