OTHER CASE STUDIES

Value
Delivered
Everyday

BACKGROUND

Freshforte is a subsidiary
of Farmforte focused on
the distribution and sale of
farm-fresh food and food-
related items.

Value
Delivered,
Everyday

Freshforte has a large network

of smallholder farmers and
growers
They help maintain an ever-
expanding selection of food
products and fresh produce.

Farm Fresh,
Quality
Products
Freshforte’s mission is to offer
customers value for money by
offering them the highest quality
food products at great prices and the
control of the value chain for its
products plays a significant role in
achieving this.

Value FOR

Money

Food
HIGHEST Q
UALITY

Product

Great
Prices

THE FRESHFORTE BRAND HAS

2 Divisions
These divisions help cater to
different audiences and keep the
brand’s reach as wide as possible.

WHOLESALE DIVISION

The Freshforte brand that provides

food products to hotels,
restaurants, cafeterias, schools,
retail, hospitals, and the likes.

RETAIL DIVISION

The Freshforte brand and it

provides high-quality food
products directly to retail
customers.

THE CHALLENGE

Freshforte needed a
brand identity that
would convey its
mission, value, and
model.

The new identity needed to be

NATURAL
ORGANIC AND
SPECIALTY
SELECTIONS
The Freshforte brand identity needed to
show what separates the brand from the
competition which is its positioning to help
businesses and retail customers solve
supply chain and quality issues while
sourcing for food.

Freshorte needed its

identity to be associated
with:

AN EVER-INCREASING PRODUCT VARIETY

QUALITY ASSURANCE

A SUSTAINABLE MODEL

FASTER AND RELIABLE DELIVERY

PRICE STABILITY AND AFFORDABILITY

THE SOLUTION

We created a brand identity that

was visually conservative and also
expressive depending on how it
needed to be presented.

Having a clear understanding of what

Freshforte needed its brand to represent.
This was done to help distinguish
between Freshforte Enterprise and
Freshforte Go.

! "

"
!

We created a stunning logo and

brand elements including
typography, colours, and icons.

MAIN LOGO

RESPONSIVE LOGO

PRIMARY FONT

Museo
Slab
The quick brown
fox jumps over a
lazy dog

SECONDARY FONT

Renner
AaBbCcDdEeFf
12345$&#!

We also incorporated the use of

illustrations and the green, red,
and yellow brand colours of the
brand to design various brand
assets.

Groceries

! "

Deli

Bakery

SOON
COMING

Packaging
Case Study

BRINGING IT ALL TOGETHER

The Freshforte brand identity was created

to not only convey the brand’s overall
mission and values but also to let each of
the products by the brand shine and
provide a brand experience that is fresh
and exciting consistently.

! "

FRESHFORTEGO FRESHFORTEGO

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